mazileft

Identified and capitalized on growth opportunities through strategic market research, event networking and partnership development to expand market reach and brand visibility. Built and maintained high-value relationships with key stakeholders, blockchain partners and industry influencers to drive adoption of Bankii’s web and mobile solutions. Executed influencer-led marketing campaigns that achieved 12,000+ app downloads across Nigeria, South Africa and Dubai, boosting user acquisition and retention rates. Expanded the newsletter subscriber base by 800% through ambassador-led campaigns, event activations and targeted email marketing strategies, resulting in higher open and click-through rates. Collaborated cross-functionally with marketing, product and community teams to align business development, growth marketing and ecosystem expansion objectives.

Built and managed a vibrant crypto community across social media and Web3 platforms, driving user growth and engagement through consistent communication and events. Represented SendCrypto as a brand ambassador during AMAs, offline activations and public events, strengthening brand visibility and trust within the blockchain ecosystem. Configured and maintained automation bots to enhance operational efficiency, streamline community workflows and improve response time. Managed all community communications, serving as the brand's voice and representative, while ensuring constructive engagement. Collaborated with the product and marketing teams to support feature rollouts, conducting QA testing, gathering feedback and simplifying technical updates for users. Provided technical support to users, resolving wallet, transaction and app-related issues to ensure smooth platform experience