mcdel

● Managed cross-functional workflows across design, SEO, and product teams,standardizing campaign processes that improved operational efficiency by 30%. ● Own global content strategy and editorial calendar—publishing 2–3 long‑form articles, product deep dives, and market analyses, plus 10+ short‑form social posts, sustaining a 30% MoM growth in organic impressions. ● Led migration from Medium to an in‑house CMS, increasing organic sessions by 40% and securing first‑page SERP rankings for five high‑intent keywords within three months. ● Coordinated design & SEO teams on a complete website overhaul; rewrote all on-page copy and metadata, lifting average SERP position for high-intent keywords from #24 to #3 in three months. ● Conceptualized and delivered joint campaigns with Google Cloud Web3, Binance Web3, LearnWeb3, and Solana Foundation; campaigns boosted community size by 25% (190k → 238k) and API sign‑ups by 30%. ● Scripted, storyboarded, and co‑directed launch videos and AMA sessions with C‑suite executives—garnering 15k+ views and generating tons of qualified leads. ● Manage relationships with market makers, agencies, and ecosystem partners, negotiating co‑marketing activations that drive ~5k incremental monthly site visits. ● Oversee a distributed team of writers, designers, and video editors; introduced agile workflows that cut content turnaround time by 35%. ● Conduct weekly “CT” listening to shape narrative positioning and influencer strategy.