meganshave

Directed the strategic relaunch of Rhitrition+, achieving a 91% increase in sales and a 213% surge in orders within the first month by integrating innovative digital marketing strategies. Enhanced e-commerce customer experience by leveraging analytics to optimise promotions, resulting in a 30% increase in conversion rates. Developed and executed a multi-channel strategy that integrated digital, social, and direct engagement, driving a 25% sustained increase in overall sales. Expanded podcast reach by leveraging strategic content and high-profile collaborations,significantly boosting listener engagement. Negotiated and managed influencer campaigns that increased Instagram engagement by 73% and account reach by 108%. Led creative direction for the Rhitrition+ relaunch, overseeing significant brand elements like website and packaging, which differentiated the brand and aligned with market trends. Employed data analysis to enhance marketing strategies, increasing brand equity and market share by 20%. Orchestrated diverse marketing campaigns resulting in a 180% increase in website traffic month-over-month through targeted PPC, Email, Social, SEO, and PR efforts. Maintained consistent branding that led to a 41% growth in Black Friday sales through effective multi-channel marketing. Fostered brand performance and market expansion by collaborating with product development and commercial teams, influencing a 15% increase in market penetration

Spearheaded the in-house transition of key marketing functions, achieving a 78% reduction in monthly marketing expenditures and enhancing ROI. Built and managed a high-performing marketing team, which drove a 148% increase in sales through innovative multi-channel campaigns. Implemented CRM strategies for both B2B and D2C communications, boosting customer engagement and resulting in a 41.32% increase in loyalty programme signups. Reduced agency spend by 75% by successfully bringing marketing functions in-house, streamlining campaign management and increasing operational agility. Launched Simply Colour, a first-of-its-kind direct-to-consumer retail offering in South Africa, setting new retail sector benchmarks with features like "The Colour Expert" and "Peel & Stick Swatches." Managed third-party web development delivering projects on time and within budget, which resulted in a 71.67% increase in website users and a 52.99% increase in sessions. Utilised data analysis to drastically reduce the website bounce rate from 67.09% to 28.15%, significantly enhancing user engagement. Oversaw CRM and brand communications for an audience of over 80,000, achieving a notable 7.08% clickthrough rate through targeted marketing campaigns. Led a digitally-focused marketing team of 9 individuals and more than 20 creative professionals, achieving substantial sales growth and enhancing market positioning through digital transformation and e-commerce strategies. Created and led a groundbreaking brand, leveraging interior design technology to redefine strategic differentiation and creativity in the consumer goods sector. Communicated and implemented advanced CRM strategies, enhancing B2B relations and driving significant increases in sales and market positioning.

Expertly conducted extensive legal research prior to, and post, film and documentary production to inform and fact-check media around socio-political and cultural issues in the USA, including Hulu-produced Off The Record, and Netflix’s The Bleeding Edge.