meguru

Web3 Content & Strategy Specialist

Web3 Content & Strategy Specialist with 3+ years of dedicated experience translating complex projects across AI, DeFi, and DePin into high-impact content. Expert in the integrated use of Content Writing, Video Production, Project reviewer/critic, and Community Strategy (Mod) to drive user acquisition. Proven ability to create market-facing narratives, resulting in a 150% increase in unique user sign-ups for key Web3 projects. Highly skilled at bridging the gap between technical complexity and market understanding.


Experience: 3 years

Yearly salary: $60,000

Hourly rate: $200

Nationality: 🇳🇬 Nigeria

Residency: 🇳🇬 Nigeria


Experience

Content Strategist & Community Lead
[Uprock/FTLD]
2023 - 2025
Drove User Acquisition: Led content strategy that successfully simplified the complex DePin architecture, producing 10+ short-form videos and educational articles that resulted in a 150% increase in unique sign-ups MoM. Community Engagement: Served as lead Community Mod, designing and running an Engagement Flywheel that doubled Daily Active Users (DAU) in six months. Technical Writing: Authored all major project communications, roadmaps, and technical breakdowns, ensuring clarity and consistency.
Web3 Reviewer & Video Content Creator
[Bsx Exchange/Yescoin]
2022 - 2024
Improved Onboarding: Functioned as a key Web3 Critic, creating easy-to-digest guides and tutorials for the exchange's DeFi features, improving user onboarding success by 40%. Increased Visibility: Produced and managed weekly video content covering complex market trends, consistently averaging 5,000+ views per video, boosting the exchange's brand authority. Market Analysis: Wrote critical market reviews and analyses on emerging L1/L2 solutions, positioning the platform as a trusted source for market intelligence.

Skills

community-manager
content-marketing
content-writer
project-manager
smart-contract
video-creator
english
japanese