melanieblazevic

• Led the redesign for mobile, web, tablet and kiosk platforms. Enhanced interaction patterns, reliability and overall aesthetic, to reduce booking steps by 50%​ and meet the modern traveler's lifestyle. • Improved user accessibility for travelers by enhancing the ticketing system and introducing an offline ticketing feature. • Worked closely with the product management team to create innovative and functional experiences. • Adhered to brand guidelines to produce high-quality UX through wireframes, visual designs and interactive prototypes.

• Designed and prototyped user interfaces for Aeryus Chain Payments, an iOS mobile application that allows cryptocurrency payments for peer to peer, B2B, B2C and C2C. • Focused on intuitive and aesthetically pleasing experiences, which aligned with client requirements and industry best practices. • Introduced innovative UI elements that improved navigation and overall user satisfaction. • Played a crucial role to improve the brand’s digital presence with effective design solutions.

• Delivered large-scale, enterprise design solutions for 14 mobile apps for both Android and iOS. Focused on intuitive navigation and engaging interfaces to encourage product adoption, retention and growth. • Conducted user research to communicate UX concepts, develop wireframes, high-fidelity mockups, interactive prototyping and optimize app store graphics. • Successfully collaborated with product managers, stakeholders and developers, to ensure seamless integration of design and functionality. • Created a design system in Figma to standardize UI across all subsidiaries, and to handoff design to development. Enhanced UX for contractors by designing complex features such as real time tech support, product details, inventory, warranty look up and system match ups. • My experiences streamlined processes for over 375,000 contractors and technicians. Under my 7-year leadership, eCommerce sales increased year by year. Revenue grew from $4.2 billion in 2016, to nearly $7.3 billion in 2022. In 2022, 32% of total sales ($2.3 billion) resulted from online sales.

• Utilized Wordpress to build a Bootstrap based, fully responsive website. Integrated Google Maps and configured SEO to ensure better rankings across search engines. Main features included a gallery of traffic and civil engineering projects, a homepage full width slider to display the firm’s most recent projects, a standard contact form and social media connections. Custom CSS was used for consistent brand identity. • Coordinated with engineers to prepare proposals, design traffic study maps and create visual presentations.