melov
Art Director | Head Of Design | Product & Brand Strategy
Design leader with 17+ years in IT, building and scaling digital products across Web3, FinTech, and EdTech. Experienced in leading multidisciplinary teams, establishing design systems, and aligning brand, product, and business strategy. Strong background in 0→1 product launches and digital transformation.
Experience: 11 years
Yearly salary: $122,000
Hourly rate: $100
Nationality: 🇷🇴 Romania
Residency: 🇨🇿 Czech Republic
Experience
Digital Art Director
Mercuryo 2024 - 2026
Leading digital design function across product ecosystem and B2B brand. Directed full redesign of corporate website and entire B2B digital presence. Built and scaled in-house design team (5 designers across product, brand, motion). Implemented unified design system across marketing and product environments. Partnered with product and growth teams to refine UX structure and core journeys.
Art Director & Producer
Nuanu 2023 - 2024
Led brand transformation and digital product initiatives. Redesigned navigation system for large-scale cultural development. Launched new website and internal digital tools.
Co-Founder & Chief Product Officer
rapty.app 2022 - 2023
Built and led product and R&D teams. Defined product vision, roadmap, and MVP strategy. Oversaw UX research, core mechanics, and experience design. Developed ML-based dance style recognition feature.
Co-Founder, CEO & Art Director
STRUKTURA Design Studio 2017 - 2019
Built and managed digital product studio. Led cross-functional teams. Delivered product design for Maison.me (secured $1M investment from Google).
Digital Art Director
Strelka Institute 2016 - 2017
Relaunched EdTech platform. Led design and production of 20+ public events. Released 5 online courses.
Skills
art-direction
design-manager
head-of-design
product-lead
design
english
romanian
russian
ukrainian