mglevche

Summary

Head of SEO with 11+ years experience in extremely competitive niches:  iGaming, Crypto, eCommerce, Forex and other. Have a unique experience in white hat SEO and black hat SEO and traffic generation. Launch 11 iGaming brands, create optimized and receive organic traffic from more that's 6000+ websites and 20 000+ doorways. Have a Product Owner experience.
Build one of the most successful SEO iGaming Departments in niche, with 40+ employees, which making 200 000+ first deposits and 10 million organic traffic a year. Strong background in technical SEO and on page, of, page, keyword research, Multilang content optimization and writing, site structure and code architecture, competitor analysis, drop domains analysis, link building, reports creating, non typical solution for traffic generation. Collaborating with front-end and back-end developers,  product and project managers, designers, content and AI content writers and editors, devops, abuse managers.  

Skill Highlights

• 11+ years experience in SEO (7+ years in iGaming SEO)
• Excellent knowledge how SEO works. On Page, Of Page, Keyword Research, Content Optimization and Marketing Tools - Ahrefs, SEMRush, Screaming Frog, SimilarWeb, Key Collector, Xrumer, Zennoposter, Google Search Console and Google Analytics.
• Worldwide Experience in SEO. Have successful cases at next GEO’s: CA, US, MX, AU, IN, DE, PL, FR, HU, FI, NZ, ES, BR, JP, KZ, RU, UA and other GEO’s. All websites with different local languages.
• Efficient and Successful Manager. Build 40+ employee SEO Department in iGaming niche. Conducted more than 200 employee interviews (SEO specialists, front-end developers, content-writers, AI specialists, abuse managers and devops). Creating report systems, KPI for every employee type.
• Problem solver. Have a unique experience in competitive niches like iGaming, Forex, E-commerce, Crypto. Solved problems with brand launching, building satellite networks, PBN’s, review websites, working with government ban’s and many other.
• Performance in Marketing. Have experience in Digital Marketing at all: ASO, Influence Marketing, SMM, Paid Search and successful traffic cases from this channels. Looking analyse and interested in all incoming traffic generation, not SEO only. Looking for traffic works synergy. 

Experience

Head Of SEO - 09/2016 to 08/2023

MaxBit Solutions, Moscow/Minsk

• Working with employee and building department: team setup, interviews, scripts and knowledge base creations, department structure and growth, KPI, reporting, hiring. 
• Collaborate with other departments: project managers, product managers, IT, designers, affiliate, business and other.
• Working with casino main resources: project preparing and launching, front-end and back end consult, brand protection, technical SEO, on page, of page, link building, multilang and new geo launching, site architecture, code performance, DMCA, rankings monitoring. 
• Creating main resource mirrors network at least 15 mirrors for every brand for different GEO’s: monthly plan to creating new mirrors, redirects and website weight architecture, on page, indexing, errors monitoring. 
• Creating satellite websites for brand traffic generation in 15 GEO’s: buying hundreds of drop and new domains, drop domain analysis, content optimization, on page, link building, trying different templates to achieve result and TOP of SERP, artificial behavioral user factors, working with total ban’s from government side in different GEO’s like AU, PL, RU, KZ, UA. 
• Creating cross brand websites for competitors organic brand traffic generation. Create websites for competitor keywords and try to convert this traffic to our brands.
• Analytics: new searching engine updates, keyword clusters, competitor analysis, brand naming researches, new opportunities for traffic generation, backlinks and  .
• Planning: year strategy and road map, quarter strategy and road map, monthly strategy, department structure and growth, content plans.
• Development: automatization systems for website launching, AI content creation, meta-tags scripts, redirects and meta-tags checkers.  
• Competition with competitors: avoid content and full websites coping, add negative drop domains and backlinks to competitors in SERP, DMCA and phishing databases abuses, government bases abuses, brand traffic abuses to affiliate department. 
• Many more. 

Education

Bachelor of Science: Computer Systems, Complexes and Networks - Moscow Institute of Radio Engineering, Electronics and Automation 

2009 - Moscow, Russia

Certifications

Yandex Webmaster (certificate): Front-End Developer.

Programming Languages: HTML, CSS, JS