Cmo, Vp, Head Of Marketing





•  Results focused executive with experience developing, launching and scaling brand strategy and go-to-market programs across early and mid-stages, turnarounds, and portfolio and geographic expansion 
•  Proven track record building high performance global marketing, sales and product management strategies, processes and teams across advanced disruptive technologies
•  Resourceful and creative executive with strong analytical reasoning, effective interpersonal and communication skills with a focus on process efficiency, organizational empowerment and results





Bitstamp Inc., San Francisco, CA.                                                                                            January 2022 - Present

Head of Products & Strategy
The world’s longest-standing cryptocurrency exchange

•  Developed and managed product roadmap including listings, Web3, Gaming & Metaverse, DeFi, White Label, Staking/Lending, Robo-Advisory, Wallet, OTC, PTS and Derivative products

•  Led global GTM including NPI cross-departmental process design, execution and performance management

•  Implemented operational improvements across retail and institutional client onboarding processes resulting in continuous 20%+ month over month conversation rate improvements
•  Established core infrastructure partnerships across KYC and payments resulting in sustained 15% month over month conversion rate improvements and strengthened regional processes
Kava Labs, San Francisco, CA.                                                                                      January 2021 – January 2022

Chief Marketing Officer
An institutional-grade DeFi Platform providing financial products and services for the Cryptocurrency marketplace

•  Built and managed global GTM and commercial organization that drove +5X increase in token valuation to ATH and +4X increase in platform TVL

•  Rearchitected brand, messaging, positioning, engagement and demand generation programs to strengthen retail and unlock institutional market segments

•  Developed and deployed core commercial execution and management systems across marketing, product and sales/business development teams
L1CG LLC, San Francisco, CA                                                                                                 February 2013 – Present

Fractional CMO/CRO agency and advisory providing commercial marketing, sales and business development strategy and execution for the Cryptocurrency, DeFi, FinTech, Enterprise Software, E-Learning, Energy, Water Generation, Indoor Agriculture, and Global Supply Chain Management industries

Founder / Managing Director - Fractional CMO/CRO

•  Led marketing organization for renewable energy performance management software solution provider including re-brand/re-launch, restructuring solution portfolio and go-to-market and field enablement resulting in +35% YoY growth for 3 consecutive years and 9X EBITDA sale

•  Led GTM strategy turnaround for B2B enterprise credit and payments FinTech platform resulting in 2.5X YoY revenue growth

•  Launched B2B e-learning software platform including creation and implementation of commercial GTM strategies, product marketing and organizational plan

•  Built and managed marketing and sales organizations for Smart City/5G/Renewable Energy solution provider including rebranding, MRD development for new solutions, sales and pipeline development into new strategic markets across North America, Caribbean and MENA regions

•  Managed marketing and field enablement for energy storage software and integrated solutions provider

•  Developed and managed North American launch of energy management software solution provider 

•  Managed marketing organization and supported launch of Enphase Energy into the commercial and industrial solar energy market sectors

•  Led product marketing organization for Delta Electronics North American renewable business unit  

•  Managed relaunch of CEC Greatwall’s acquisition of Satcon Technologies in North America

•  Developed and launched Solar O&M business unit for $120 million telecommunications solutions provider 

•  Developed business plan for manufacturer of water generation solutions for entry into industrial markets

•  Supported multiple transactions including SunPower Corporation’s (NASDAQ: SWPR) acquisition of Cogenra, Wartsilia’s (OTCMKTS: WRTBY) purchase of Greensmith Energy and AlsoEnergy’s acquisition and integration of skytron, Draker and Locus Energy

Satcon Technology Corporation Fremont, California / Boston, Massachusetts.           July 2008 – February 2013

Commercial and Utility Grade Photovoltaic and Fuel Cell Inverter Systems Provider

Vice President of Product Management, Applications Engineering and Worldwide Marketing 

•  Built and led worldwide marketing, product management and field engineering organizations resulting in revenue growth from $8 million to $192 million including expansion into key European and Asian markets

i2 Technologies Irvine, CA /Dallas, Texas                                                                             August 2005 – July 2008

Global Supply Chain Software and Services Solutions Provider
Director of Solutions Strategy

•  Led GTM teams including channel and VAR development and support, overall solution content, field enablement.  Managed strategy and corporate development including M&A, product roadmap, branding, marketing strategy and program execution

The Descartes Systems Group Waterloo, Ontario/Atlanta, GA/Aliso Viejo, CA.      February 2004–August 2005

Global Supply Chain Event Management Software and Services Provider
Director of Sales and Business Development

•  Enterprise sales, marketing and channel management
Nistevo Corporation, Eden Prairie, MN/ Dana Point, CA                                   September 2002 – February, 2004

Supply Chain Event Management Platform
Director of Business Development

•  Enterprise sales, marketing and channel management
Logistics.com, Burlington, MA / Chicago, IL / Dana Point, CA.                         February 2001 – September 2002

Transportation Management System Solutions Provider
Director of Sales

•  Enterprise sales, marketing and product development

, Ft. Worth, TX / Chicago, IL.                                                                            May 2000 - February 2001

Web Enabled Logistics Exchange
Account Executive/ Product Management

•  Enterprise sales, marketing and product development
CSAV – Sud Americana De Vapores, Rosemont, IL/ Iselin, NJ                                    December 1998 - May 2000

International Ocean Carrier
Account Executive

•  Sales and customer service operations

CH Robinson International                                                                                               May 1997- December 1998

International Third Party Logistics Provider
International Logistics Manager, Des Plaines, IL / Oakbrook, IL

•  International 3PL and NVOCC sales and operations  



Masters of Business Administration
Graziadio School of Business Management, Pepperdine University, Malibu, CA
Certificate Course European and Global Enterprise Management
University of Oxford, Oxford England
Certificate Course Global Enterprise Management
Hong Kong University of Science and Technology, Hong Kong, China
Bachelor of Arts- History, Anthropology
Lake Forest College, Lake Forest, Illinois

Experience: 11 years

Yearly salary: $275,000

Hourly rate: $0

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States


Period Title Company
2021 - Product & Strategy Bitstamp
2020 - 2021 Chief Marketing Officer Kava Labs
2012 - 2020 Managing Director Level One Consulting Group
2008 - 2012 VP Marketing & Product Management Satcon