michaelhcarlson

Tripled (3x) YouTube subscribers and revenue, earning YouTube Silver Creator Award. Secured $120,000 in nonprofit annual digital ad funding through rigorous research. Implemented digital marketing campaigns, monetization strategy, and revenue forecasting. Streamlined merchandising and partnerships, expanded offerings, and maximized ROI.

Grew prospect funnel 10x by hiring and training elite sales, franchise, and dropship teams with custom quotas, incentives, territories, and target demographics. Identified waste, overhauled digital ads, and rebirthed e-commerce website to improve personalization, merchandising, checkout, and spike revenue.

Led account-based marketing campaigns that dramatically increased partner engagement and leads for 1,000+ value-added reseller account executives.

Founded a real estate venture with $1M in assets under management and over 120% returns. Profitability achieved via sales forecasting, digital marketing, and dynamic partnerships.

Identified critical employee engagement deficiencies through data analytics, then presented strategic roadmaps supported by ROI projections, vendor case studies, and behavioral economics research; delivered to IT, procurement, and executive leadership teams.

Closed account-based marketing service agreements with massive Fortune 100 brands, including UPS, DuPont, Accenture, Parker Hannifin, Kelly Services, Lexmark, and CyrusOne. Coached partners at Adobe, Marketo, Eloqua, Salesforce, and Google to unearth, attack, and grow significant revenue.

Closed huge enterprise contracts with Best Buy, Grainger, Crocs & Frontier Airlines; selling hyper-personalization services that revolutionized the customer experience and conversion. Created a powerful pipeline. Acquired new business via needs analysis, high impact white board presentations, contract negotiations; and software solutions evangelism.

Co-opened the Chicago office that grew legal revenue 20x (from $5,000/month to over $100,000/month) and marketing agency revenue 5x (from $5,000/month to over $25,000/month) - eventually exceeding $15M in cumulative annual sales quotas. Earned multiple sales awards including platinum club (top sales), mark-up (most profitable), and cross-selling (most up-sells) while leading regional sales of digital preservation and forensics; e-discovery processing; data hosting; document review; language services; court reporting; paper discovery and production; and the creation of the legal staffing business. Led regional team of sales directors for B2B translation, website localization, international SEO/SEM, multicultural consulting, diversity & inclusion consulting, technical writing, e-learning, staffing, media voice-over, and subtitling for the AmLaw 100 and Fortune 1000.