michdv

As Marketing Lead at Pink Moon Studios, I drive strategic marketing initiatives for groundbreaking projects such as $PIMS and the Mythos Engine, focusing on aligning innovative campaigns with the company’s mission to revolutionize Web3 gaming. Developed and executed marketing campaigns for $PIMS, including the TGE, ensuring strong community engagement and awareness. Raised $840,000 in the IDO. Collaborated with launchpads such as MagicSquare and SiriusPad to secure impactful IDO results. Led social media and community engagement strategies, including game previews, playtests, tournaments, and gamenights. Built and managed partnerships with leading platforms, including Arbitrum, Abstract, and Soneium, to support multichain expansion. Supervised a team of four, overseeing content creation, community growth, and marketing activities.

Managed the creation and execution of dynamic in-game events, campaigns, and community initiatives, which significantly drove player engagement, retention, and satisfaction across a global audience. Designed and executed live events such as game nights, tournaments, and playtests, engaging over 10,000 active players and ensuring high participation levels. Collaborated closely with the product team to align live operations with game updates, feature launches, and seasonal content, which helped maintain a consistent player experience. Analyzed player data to optimize event formats and improve participation, gathering insights that informed future iterations and enhanced overall gameplay. Supervised moderators and community managers, fostering an active and engaged player base in regional communities to support ongoing interaction. Developed and implemented strategies that enhanced the player experience through live interactions and in-game rewards, creating a more immersive environment for players. Successfully launched and scaled international game nights, boosting community engagement across multiple languages and regions, which expanded our player base. Pioneered innovative event formats and playtest strategies that gathered valuable feedback for the product team, helping shape future game development. Created a comprehensive live operations playbook, standardizing processes for internal teams and moderators, which improved efficiency and consistency in event management. Enhanced community cohesion by fostering collaboration and activity across local and global player bases, creating a more connected gaming community. Championed the player experience by uniting the community through events and initiatives, showcasing the full potential of Pink Moon Studios’ games.

PR Internship for High Profile Club, an international platform to make entrepreneurs more visible, more credible, and more influential participating in the 2019 StartupBootcamp Alumni in Amsterdam (NL). Responsibilities included Google Drive template organization and maintenance, interviewing various entrepreneurs on Skype and Google hangouts, writing articles and Q&A interviews to be published on the official HPC Magazine, curating a portfolio of 30 clients, and putting numerous entrepreneurs in contact with journalists all around the globe in order to get them published online or on printed newsletters and papers.

Coordinator of HR Events in local and videoconference meetings held in luxurious venues in Rome. Everything managed through the digital platform Adobe Connect.

Responsibilities included Wordpress site editing and site maintenance, monitoring the Ad Word Campaigns, Linkedin Marketing messaging and planification, Linkedin Sales Navigator, site translations & content creation, lead generation, client and potential lead database planning, and organization of company data and projects.

Responsibilities included Wordpress site editing and site maintenance, marketing on social networks, MailChimp coordination, site translations & content creation, and client and potential lead database planning.

CEO and founder of www.tellmewhynot.com. TMWN is a Start-Up that works in affiliation with Amazon Italy to raise funds for local charities without the need of private donations. Created my site on Wordpress and entered Amazon's official affiliation program.

Site translations from Italian to English, content creation for socials, and influencer management.