michelgagnon

Drove the Marketing and Product teams to release new products, yielding seven-figure topline increases, video revenue contribution growth from 3% to 30%, and boosting gross margins by 62%. Built a data-and experiment-driven culture using OKRs, growth frameworks, and enhanced data visualization. Developed a sustainability strategy, including reaching net zero carbon emissions across operations by 2025 and supply chain by 2030. Coached and promoted a diverse group of great professionals increasing diversity on the management team.

Led plista's global efforts in 15+ markets, launching new markets such as the US ($0 to $21M), Australia ($2 to $10M), China, and Latin America. Improved the company's delivery and relations with international markets by bringing the P&E team closer to clients and implementing both SLAs and a tiered approach to internationalization.

Drove revenue from €0 to 6 figures in 8 months reaching revenue & profitability targets. Brought market entry digital startups and scale-up clients, for the first time, to PwC's Accelerator as the lead of the strategy consulting practice.

Implemented advanced group strategic planning including SWOT analysis, scenario development, and options analysis. Strategy lead on the negotiation team who brokered the partnership with China's commercial aircraft manufacturer. Supported the GM and Head of Bombardier Aerospace China in strategy, execution, and monitoring.

Led the release of the company's global sustainability reports and inclusion to the Dow Jones Sustainability Index. Launched the company's first social media strategy. Speechwriter and analyst for the CEO's participation in the WEF, Investor Relations events, and international trips.