michelgenetay

With 15+ years of experience in online business management, marketing, and operations, I am now focusing on leveraging my expertise to drive innovation and growth within Web3 and blockchain ecosystems. I have a proven track record in scaling businesses through remote leadership, process automation, and performance-based digital marketing, and I’m passionate about advancing decentralized technologies to accelerate business transformation.

Examples:

• MIKA Nutra: Built and scaled a direct-to-consumer nutraceutical brand, becoming the largest native ads advertiser for 8+ years. Managed a remote team of 15+ staff, while creating custom growth systems for sales, marketing, and CRM when no off-the-shelf solutions were available.
• Scaling Profitability in Paid Media: Built and executed a high-volume media buying strategy, understanding cultural differences in shopping behavior across markets. Leveraged deep funnel insights and technical know-how, decreasing customer acquisition costs by 29% and increasing customer lifetime value by 33%.
• Muangmalai Farm: Identified a gap in Thailand’s fresh fruit market for high-quality Mexican varieties. Despite no prior experience in commercial agriculture, I leveraged global networks to connect with expert mentors in Mexico and sourced premium genetics. From zero knowledge, I built a niche B2B farm operation, achieving a 300% ROI and supplying specialty produce to top-tier restaurants nationwide.
  
  
  

I am pivoting my focus toward Web3 and blockchain technologies, aiming to leverage my operational expertise to drive innovation in decentralized ecosystems and facilitate growth in Web3 companies.