mikedemoya

Founding marketer leading brand, marketing, and growth. Took Poof from $0 to $1M ARR in five months. Designed the mascot, website, brand documentation, and graphics. Owned brand, growth, and go-to-market end to end.

Built the social engine that scaled a fintech prop trading platform into one of the most recognizable retail trading brands in the industry, contributing to its acquisition by Kraken. Drove 5M+ monthly organic views and 80M+ total impressions. Operated a content system producing 50-60 pieces weekly across X, Instagram, TikTok, LinkedIn, YouTube Shorts, and Discord. Led a UGC creator network that consistently outperformed traditional fintech ad creative.

43% Growth Month/Month for active and unique players. Over 20M impressions per month. Over 400K app downloads. Over 5 million views per event. Manage all web3 marketing communication. Manage, produce, edit and advise on all web3 social content. Manage international team of community managers.

Owned social, community, and developer-facing product marketing during the platform's critical scale phase. Supported scale to 10M+ MAU and 10K+ partner integrations. Shifted positioning from B2B developer documentation to B2B2C cultural storytelling, fueling partner and developer growth. Worked cross-functionally with product, BD, and art on partner marketing for Valorant, Manchester City, Unity, and L'Oreal Paris.

Led all content, social, and brand communications for a B2B AI company building corporate knowledge infrastructure. Owned the editorial pipeline, brand voice, and category positioning during the early growth phase.

Promoted to lead brand and social strategy across the MAS Holdings portfolio of consumer lifestyle brands. Led large-scale ambassador and athlete activations on Spryng featuring rookie NFL and NBA players in partnership with Wasserman Group. Designed and executed nationwide campaigns coordinating talent, content frameworks, and rollout.

Owned brand voice, content strategy, and publishing for a portfolio apparel brand. Led influencer and creator partnerships across paid and organic campaigns that drove awareness and sales. Managed on-site photo and video shoots, product launches, and live events.

Advised early and growth-stage companies on viral marketing, go-to-market strategy, demand generation, and launch execution. Select clients: MSCHF, Coinage, Forkast, ICR, Big Head Club, and dozens of NFT and crypto projects.

Managed social content and community for the festival across the event cycle, coordinating with talent and creative teams on-site.