mikedemoya

I believe that no amount of paid media can turn bad creative into good content.

Over the past decade, I’ve built brands, shaped narratives, and driven growth across social, marketing, and web3. Since 2020, I’ve focused on helping teams translate complex technology into culture-shaping storytelling, scaling communities, and delivering results for projects that push the industry forward.

Most recently, I led social at Breakout, helping prepare the company’s marketing and social presence for its acquisition and rebrand under Kraken. Within a few months, I turned our channels from an announcement-only feed into a vibrant trading community: growing from 6 posts a week on X to 40–60 posts across multiple platforms, driving 5M+ weekly views and consistent viral hits. I also launched an educational content pipeline featuring our founders as the voices teaching traders at every stage of their journey, helping Breakout become the most recognizable prop firm in crypto.

Before Breakout, I was Head of Web3 Social at Karate Combat, integrating blockchain technology into a mainstream fight league to merge fan engagement, digital ownership, and community growth on a global scale.

Throughout my career, I’ve worked with brands like Everlast, Ready Player Me, and ICR, leading campaigns that generated millions in impressions, users, sales and funding. My approach blends creative instinct with data-driven execution by building systems that scale both culture and conversion.

I’m now looking to join a team that’s redefining what’s possible in emerging industries, where I can help bridge product, storytelling, and community to drive meaningful growth.