Senior Copywriter

I'm Michael Grossman, an accomplished Director of Creative Strategy based in Brooklyn, NY, with a passion for technology, blockchain, and web3. 

With extensive experience in aligning creative direction with brand needs and business objectives, I excel in building high-performing teams and developing culturally relevant strategies that deliver impactful results.

Throughout my career, I have driven brand recognition through innovative social content and viral campaigns, such as the "Chocolate Gone Crazy" music video, which garnered over 500K views. 

My strategic efforts in social campaigns for new product launches and promotions have significantly increased consumer interaction and sales growth.

I am an innovative thinker and strategist, skilled in overseeing key accounts, enhancing client relationships, and identifying upsell opportunities. My expertise spans strategic brand development, consumer insights, integrated marketing campaigns, and content strategy. 

I've had the opportunity to work with web3 brands, leading creative direction and strategy to enhance brand messaging, content development, and marketing initiatives.

I hold a Bachelor of Arts in History from Tulane University and have completed various professional development courses in UX design, voice acting, and comedy. My creative endeavors include authoring and producing original comics and animations, showcasing my versatility and storytelling skills. 

My passion for creative strategy and emerging technologies drives me to continue pushing the boundaries in the dynamic landscape of brand building and marketing.

Experience: 10 years

Yearly salary: $116,000

Hourly rate: $95

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States


Period Title Company
2015 - 2024 Creator The Goofy Froot Company, Inc.
2022 - 2023 UX Researcher CATALYST.AI
2022 - 2024 Creative Director | Brand Strategist | Copywriter | Product Manager | Advisor Storymoir
2022 - 2023 Copywriter/Brand Strategist Cultivate


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