mikhail

Built and scaled the growth system of a crypto-to-fiat exchange (USDT → RUB), establishing revenue and partner ecosystem from zero. Responsibilities: • Developed and executed growth strategy and monetization model (white-label) • Built partner distribution as a core growth driver (WL + KOL ecosystem) • Managed full-funnel growth: acquisition → activation → revenue • Led product direction (UX, user flows, Mini App) and cross-functional development (dev, design, support; in-house + contractors) • Led Telegram Mini App and website development • Owned end-to-end product delivery: from task definition to final execution • Built analytics and CRM infrastructure for scaling • Built operational infrastructure (support systems, B2B materials) • Led cross-functional collaboration across marketing, product, BD, and operations Results: • Scaled the product to $1.5M+ monthly volume from zero • Achieved operational profitability within the first 30 days • Built and scaled partner network: 60+ active partners • Launched 30+ white-label solutions and 10+ integrations • Built sustainable unit economics and improved margins • Created scalable growth infrastructure (CRM, analytics, funnels)

Built and scaled community-led growth as a core driver of acquisition and retention for a Web3 product. Responsibilities: • Developed and executed community-driven growth strategy • Built acquisition and retention through quests, campaigns, and influencer-driven mechanics • Designed and optimized engagement loops (activation → retention → re-engagement) • Integrated gamification tools (Zealy, Guild.xyz, QuestN) into the product funnel • Managed Telegram and Discord as core distribution channels • Analyzed engagement and retention metrics, launched and scaled growth hypotheses Results: • Increased DAU by 70% through community-led acquisition systems • Doubled community activity (+120%) through structured engagement loops • Achieved a stable 15-20% engagement rate • Attracted 5,000+ AMA participants as an activation and trust-building channel • Built repeatable growth mechanics with measurable retention impact

Led community-driven growth as a key driver of capital inflow and retention in a DeFi product. Responsibilities: • Developed and executed growth strategy through community, education, and campaigns • Built acquisition and activation through Discord events, quests, and content mechanics • Managed user onboarding and engagement through product and marketing initiatives • Connected community activities with the product funnel (activation → retention → capital inflow) • Managed Discord and social communication as a key distribution channel • Analyzed DAU, retention, and TVL metrics and scaled effective growth mechanics Results: • Increased TVL from $0 to $38M (peak $58M) through community-driven growth campaigns • Increased DAU by 40% through Discord-based engagement systems • Achieved 75%+ retention after key launches • Built scalable acquisition mechanics driving consistent capital inflow into the product

Scaled community-led growth and improved acquisition and retention mechanics for a leading Web3 platform. Responsibilities: • Built and scaled community as a core acquisition and retention channel • Developed and optimized onboarding and user flows with the product team • Managed campaign mechanics and participation funnels • Built operational community systems (moderation, processes, SLA) • Managed a distributed team of 50+ moderators • Analyzed user behavior and improved product funnel performance Results: • Scaled user base to 500K+ users through community-driven growth • Reduced response time by 70%, improving user experience • Increased campaign completion rate by 60% through funnel and UX optimization • Achieved 35%+ returning user rate through improved retention mechanics • Built scalable community operations and growth systems • Contributed to the product reaching a leading position in the Web3 campaign platform niche