miliboi

Defined and executed marketing strategy and plans for events we organized or participated in. Developed and managed event budgets, logistics, timelines, and resources with a $500k/y budget. Presented Tenderly at all major Web3 events from ETH Denver, EthCC, Dappcon, Devconnect and numerous smaller community events around the globe. Evaluated the success of events based on established KPIs and made recommendations for future.

Defined and executed marketing strategy and plans for the product with an avg. $1M MRR. Customer support and external communications with the media, partners, community and users. Content, organic, Social media, Event, and Paid Marketing with a $250k/y budget. Researched and tested new channels for user acquisition and growth in Web3.

Marketing Strategy - prepared and executed marketing and social media plans. Translated technical product features into understandable messages for customers. Performed frequent market, competition, products, and blockchain technology landscape research. Content Marketing - wrote articles, website content, social media, print, and product documentation. External Communications - communicated and presented product, company, and team both offline and online to key stakeholders. Resource procurement and assisting founders' team - wrote technical documents, created presentations, and prepared promo events, from creation to execution.

Worked on MVP product design and employed a lean approach in designing product marketing. Created and defined brand, product strategy, marketing strategy, and online presence. Defined the strategy and communication of product features during the initial launch.

Project lead on several top-paying clients over the course of employment. SMM, SEO, Email, and Content Marketing on various marketing channels for several clients. Data and analytics-based approach to scaling software products with constant A/B testing. Finding new and untested marketing channels to achieve product growth.

Managed digital communications channels and was responsible for online presence, social media presence, and external communications for the Holding company and all its companies and brands. Led the development and launch of several company websites and web applications. Maintained over 20 social media accounts, including analytics, reporting, and planning. The link between the company’s top management and stakeholders regarding digital communications.