minjaelih

Digital Marketer | Project Manager

Google Playstore Top10 Marketer


I am a Digital Marketer/Project Manager expert in mobile gaming. The products I have worked on, such as Epic Fantasy, ArcherCat2, and Revenger Saga, have amassed over 1.1 million downloads and ranked in the Google Playstore Top 10. I am more interested in achieving real growth based on data rather than vanity metrics.

Core Competency

  • Executed Over $980K/year through paid marketing channels/KOLs and manage its performance.
  • Growth Marketing Experience improved the initial gaming experience to increase retention.
  • Led a Global Localization of RPG/Midcore Casual genre and managing external agency.
  • Skilled in Community Management using Telegram, Discord, Twitter and Zealy.
  • Fluent in written and spoken Korean and English.


A Talent With a Broad Mix of Required Job Skills

I am an accomplished professional specializing in gaming marketing, with a focus on driving revenue through scalable strategies. I excel to design campaigns that align with the game's lifecycle. I don’t hesitate to across the lines between marketing and game design to come up with ways to improve the user's gaming experience in order to boost the sales.

In my role as a Digital Marketer and Project Manager at CraveMob, I have showcased proficiency in analyzing in-game metrics, correlating data for strategic planning, and executing comprehensive marketing campaigns across various digital channels. In addition to the Google Ads that CraveMob had previously been running, I discovered and proposed an offerwall-type Ads channels (Buzzvill, Kakao Cashfriends) that could be used for chart-boosting, and utilized the synergy between this new Ad channels and the previous one to drive Epic Fantasy and Revenger Saga to the top 10 on the Korean Play Store game chart. Notably, I have played a crucial role in leveraging existing hit game IP to initiate collaborations with the Web3 community and key partners, such as Binance Launchpad, for the development of a Play-to-Earn (P2E) game and associated NFT marketplace. In addition, I was the team’s main channel for communication with overseas partners, and also managed in-game localization process. My diverse skill set includes marketing campaign management, community management, and project management, allowing me to make valuable contributions to any team or project in the digital domain.

To join Web3 industry, I am currently working part-time as a Community Manager at Vietnam based L1 protocol chain. With a deep understanding of the marketing skills and dynamics of Web3.0, I am devoting to build strategic partnerships in the Korea market. Through effective collaboration with KOLs and administrators of telegram channels, I have successfully orchestrated impactful events, including AMA sessions and Airdrop promotions.

I am proficient in using tools such as GA4 and Adjust to enhance the performance of paid Ads channels (Google, Facebook, Moloco, ASA, Kakao Moment), thereby attracting more high-value clients to the team. My skills and flair as a sound artist have helped me produce creatives that captivate the eyes and ears of my clients.



Experience: 7 years

Yearly salary: $56,000

Hourly rate: $30

Nationality: 🇰🇷 South Korea

Residency: 🇰🇷 South Korea

Experience:

Period Title Company
2023 - 2024 Community Manager U2U Network
2017 - 2024 Digital Marketer|Project Manager CraveMob
2014 - 2017 Project Manager GameNSound

Skills:

community-manager
content-marketing
content-writer
copywriting
digital-marketing
finance
marketing-manager
product-marketing
social-media
unity
writer
marketing
english
korean