minjaelih

Google Playstore Top10 Marketer

I am a Digital Marketer/Project Manager expert in mobile gaming. The products I have worked on, such as Epic Fantasy, ArcherCat2, and Revenger Saga, have amassed over 1.1 million downloads and ranked in the Google Playstore Top 10. I am more interested in achieving real growth based on data rather than vanity metrics.

Core Competency

• Executed Over $980K/year through paid marketing channels/KOLs and manage its performance.
• Growth Marketing Experience improved the initial gaming experience to increase retention.
• Led a Global Localization of RPG/Midcore Casual genre and managing external agency.
• Skilled in Community Management using Telegram, Discord, Twitter and Zealy.
• Fluent in written and spoken Korean and English.

A Talent With a Broad Mix of Required Job Skills

I am an accomplished professional specializing in gaming marketing, with a focus on driving revenue through scalable strategies. I excel to design campaigns that align with the game's lifecycle. I don’t hesitate to across the lines between marketing and game design to come up with ways to improve the user's gaming experience in order to boost the sales.

In my role as a Digital Marketer and Project Manager at CraveMob, I have showcased proficiency in analyzing in-game metrics, correlating data for strategic planning, and executing comprehensive marketing campaigns across various digital channels. In addition to the Google Ads that CraveMob had previously been running, I discovered and proposed an offerwall-type Ads channels (Buzzvill, Kakao Cashfriends) that could be used for chart-boosting, and utilized the synergy between this new Ad channels and the previous one to drive Epic Fantasy and Revenger Saga to the top 10 on the Korean Play Store game chart. Notably, I have played a crucial role in leveraging existing hit game IP to initiate collaborations with the Web3 community and key partners, such as Binance Launchpad, for the development of a Play-to-Earn (P2E) game and associated NFT marketplace. In addition, I was the team’s main channel for communication with overseas partners, and also managed in-game localization process. My diverse skill set includes marketing campaign management, community management, and project management, allowing me to make valuable contributions to any team or project in the digital domain.

Since expanding my career into the Web3 industry, I have contributed my experience and knowledge as a marketer to various projects. I have worked as a Community Manager, GTM Manager and Regional Growth Manager for various projects such as U2U Network, poktpool and DuckChain, acting as a bridge between local KOLs and the media press, hosting community AMAs, supporting offline events and more.

I'm a marketer/community manager with experience in content writing, creating media content using AI technology, driving awareness using SEO strategies, and running paid ads across a variety of media. I am a very active follower of the Web3 market and a pioneer with a desire to find the next big narrative in Web3 industry.