minjaelih

Top Sales at DuckChain | Top 10 Marketer on Google Play 

I’m a marketer and content creator with extensive experience in crypto, mobile gaming. At DuckChain, I achieved the highest sales record in the BD team. As a mobile marketer, I helped titles like Epic Fantasy, ArcherCat2, and Revenger Saga surpass over 1.1 million downloads and ranked in the Google Playstore Top 10. 

Core Competency

• Onboarded Tier 1-1.5 local KOLs and managed long-term communications.
• Built trusted relationships across Korea’s crypto ecosystem — including media, research labs, KOLs, and market makers.
• Executed Over $980K/year through paid marketing channels/KOLs and manage its performance.
• Led growth marketing initiatives to improve early-game UX and boost user retention.
• Creates engaging meme content using various AI tools and trend-driven formats.

A Talent With a Broad Mix of Required Job Skills 

I am a seasoned digital marketing professional with a proven track record of driving revenue through scalable, data-driven strategies. I excel at designing campaigns aligned with the product lifecycle and frequently collaborate across marketing and product teams to enhance user experience and maximize sales.

At DuckChain — initially branded as “the Layer 2 of the TON ecosystem” and later rebranded as a “Telegram-native AI chain” — I led the onboarding of Tier 1–1.5 Korean KOLs for our local influencer campaign, successfully generating strong market hype. As a result, I achieved the highest sales record within the BD team. I published PR articles through leading media outlets such as Coinness and Blockmedia. When DuckChain decided to rebrand to a Telegram-native AI chain, I proposed a strategic partnership to enhance market credibility, which led to the successful publication of a research report outlining the project’s next phase. I also hosted an offline networking event during BUIDL ASIA Week, which attracted over 300 industry professionals.

In my role as a Digital Marketer and Project Manager at CraveMob, I have showcased proficiency in analyzing in-game metrics, correlating data for strategic planning, and executing comprehensive marketing campaigns across various digital channels. In addition to the Google Ads that CraveMob had previously been running, I identified and introduced an offerwall-type Ads channels (Buzzvill, Kakao Cashfriends) that could be used for chart-boosting, and utilized the synergy between this new Ad channels and the previous one to drive Epic Fantasy and Revenger Saga to the top 10 on the Korean Play Store game chart. Notably, I have played a crucial role in leveraging existing hit game IP to initiate collaborations with the Web3 community and key partners, such as Binance Launchpad, for the development of a Play-to-Earn (P2E) game and associated NFT marketplace. In addition, I was the team’s main channel for communication with overseas partners, and also managed in-game localization process. My diverse skill set includes marketing campaign management, community management, and project management, allowing me to make valuable contributions to any team or project in the digital domain.

Beyond execution, I bring a full-stack marketing mindset — from crafting content with AI tools and optimizing SEO strategies to managing paid ads and driving community engagement. I stay deeply immersed in the Web3 space, not just as a marketer, but as a builder who actively tracks narratives and looks for what’s next. I’m always exploring what drives genuine traction — and how to turn attention into lasting growth.