miotech
Fractional Cmo | Marketing Architect | Growth Strategist
Proven marketing leader with over 20 years of experience driving scalable growth through strategic marketing, automation, and data architecture. Specializing in fintech, SaaS, and emerging technologies, I build high-performing marketing ecosystems that align with product innovation and revenue goals. Skilled in developing and executing full-funnel strategies, leading cross-functional teams, and leveraging data to optimize performance—bringing clarity, speed, and scale to complex digital businesses.
Experience: 11 years
Yearly salary: $180,000
Hourly rate: $0
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Head of IT & Marketing Automation
Confidential Fintech SaaS Company 2022 - 2023
Architected end-to-end automation using HubSpot, integrating over 200 workflows, 1000+ reports, and 25 dashboards to manage the customer lifecycle. Designed attribution models using UTM parameters and pixel tracking to pinpoint high-ROI campaigns. Reduced lead response times to under 5 minutes, increasing qualification rates by 40% and improving demo show-up rates by 35%.
Founder | Fractional CMO
Fat Lip Marketing 2016 - 2022
Delivered fractional CMO services to fintech startups and SMBs, focusing on funnel design, automation, and paid acquisition. Specialized in architecting scalable marketing systems for high-growth businesses, with deep expertise in chatbot automation, email marketing, and CRM integrations. Drove multi-channel marketing strategies, including Google Ads, Facebook/Instagram, LinkedIn, and native ads, tailored to fintech and SaaS products.
Skills
brand-marketing
digital-marketing
email-marketing
head-of-marketing
influencer-marketing
marketing
marketing-manager
marketing-strategist
english