mitaweb3

Build company from zero, establish company in Indonesia. Directly managed operations across Indonesia, overseeing 27 direct reports and coordinating across Legal, Finance, Business Development, Marketing, and Customer Service. Regulatory Licensing: Directly oversaw the CPFAK license process, enabling us to launch under a compliant framework. Partnerships & Distribution: Secured partners like Indosat Ooredoo Hutchison and Mastercard, which gave the product credibility and market reach. Go-to-Market: Focus on digital acquisition campaigns, translating into USD 4M in revenue and USD 3.1M in net profit margin.

Received CPFAK license, achieved net revenue of USD108 million, listing 176 new coins, total app download 6 Million, with 2.6 million monthly active users. Led commercial and marketing efforts for Indodax Crypto Exchange, reporting directly to the CEO and Board of Commissioner.

•Led commercial and marketing efforts for Indodax Crypto Exchange, reporting directly to the CEO and Board of Commissioner. •Created strategic roadmaps using data-driven approaches to achieve company targets and provided analytics, business forecasts, and sales projections to the management team. •Managed day-to-day operations of the Indodax Crypto Exchange activities in Indonesia, overseeing end-to-end Marketing and Commercial functions with 36 direct reports. •Managed multiple departments, including Business Intelligence, Research Marketing and Analytics, Product Marketing Management (PMM), Digital Growth and Acquisitions, Customer Relationship Management, Public Relations and External Relations, and Community Acquisition. •Successfully managed a portfolio of brands under Indodax, building new verticals to establish a path to sustainable and profitable brands, such as payments and lending. •Developed and executed digital strategies for consumer acquisition and retention, resulting in significant revenue growth. •Led online and offline affiliate or referral programs, collaborating with networks of institutions, agencies, and influencers. •Government Relations and Legal Compliance. •Achieved positive results despite Crypto Winter challenges, delivering positive EBITDA and Net Profit for IDR and USDT Crypto Pairs, acquiring 1 Million new registered users and 860,000 new KYC members, and winning various awards for Indodax.

Received round B investment of USD60 Million, total app download 5 Million, with 1.3 million monthly active users. Brand Management - Managing a portfolio of brands: BukuWarung, Tokoko and BukuPay.

Received round A investment of USD10 Million, total app download 3 Million, with 1.6 million monthly active users, revenue of USD 2.76 Million. Managing Hotel division. Co-Founder.

Built erafone.com, increase sales to 150% Gross Marketing Sales, with Net Profit of 3% from previous loss of -52% through digital transformation, logistic and warehouse process efficiency.

Launched Sony World Cup 2016, Sony Playstation Regional Launch 2016. Active Playstation Network of 2 Million users in Indonesia.

Worked in Indonesia and SEA Regions, covering Thailand, Singapore and Japan. Brand Manager for SEA Sunlight Dishwash, Vaseline and Dove.