mithil

Led delivery of an AI-powered real estate application (DW App) designed to streamline property acquisition in Australia, implementing user-specific workflows across rental, purchase, and financing (mortgage) journeys, with automated document processing using OCR and AI/LLM technologies to validate inputs and generate personalized financing and property options. Delivered a Web3-based music platform enabling artists to release content directly to fans, implementing tokenized digital assets and blockchain-backed transactions, with backend services supporting paid content, tipping, and purchases across music, experiences, and merchandise. Owned end-to-end product lifecycle, defining scope, roadmap, and release strategy, including tokenomics design and post-launch iteration. Drove Agile product delivery, coordinating engineering, design, and stakeholders to prioritize features, manage scope, and drive aligned execution across development and release cycles. Defined and refined user journeys and product flows, aligning design decisions with user behavior and platform objectives.

Led product positioning, go-to-market strategy across B2B and B2C markets, and product rebrand, aligning token utility, NFT integrations, and partnerships to drive user growth and engagement. Facilitated token launch and exchange listings, coordinating technical and operational requirements to enable distribution across major crypto platforms. Drove global user growth across 26 countries through partnership activations and ecosystem collaborations, supporting product adoption across Web2 and Web3 environments. Built and managed strategic partnerships and distribution channels, leveraging ecosystem collaborations and KOL networks to drive user acquisition and platform visibility. Drove campaign performance tracking and analytics across paid acquisition channels, analysing results to improve targeting and overall campaign performance.

Participated in the fund raising of the first ever Play-to-earn gamified launchpad and ecosystem Constantly developing and maintaining relationship with KOLs and partners Developed and maintained ties with angel investors and venture-capital firms Participated in pitching the Investor’s deck with Seed Investors and potential Partner firms Designed the B-to-C Marketing Strategy and KPI metrics Facilitated coin listing on CoinMarketCap, BitMart and Bybit