mkdunkley

AI-driven DeFi intelligence and analytics platform. Led global marketing strategy, business development, and cross-chain expansion. Designed token narrative and GTM planning for exchange listings. Built the AI-assisted content engine used for analytics education, partner integration explainers, and user acquisition. Developed regional growth programs across Japan, Turkey, LATAM, and the EU. Drove measurable improvements in daily active users, social engagement, and content distribution efficiency through systematized workflows and AI-supported production.

Fully decentralised aggregator of DEX liquidity. Directed more than 40 integrations with exchanges, wallets, and infrastructure partners. Built partner distribution networks and refined enterprise messaging. Designed community and ambassador structures improving retention by 70 percent. Increased TVL from $50M to $117M in seven weeks through a community-driven staking and randomized burn program grounded in economic incentives.

Web3 accelerator and venture studio. Created go-to-market frameworks, brand systems, and technical explainers for accelerator projects. Supported multi-chain founders with narrative development, community strategy, and distribution alignment.

Decentralized advertising exchange. Positioning, launch planning, and community communication for early-stage growth.

DAG-based Layer 0 infrastructure network. Built and led the Node Operator cohort of more than 100 independent operators for the mainnet launch. Produced explanatory material on DAG concepts for developer and enterprise audiences. Contributed to over $7M in private and VC fundraising.