mohamedashraaf

Led content development and digital transformation across major platforms, both international (IslamHouse) and local (Dharuma Majalla, Dheenuge Magu), reaching thousands of users. Served on advisory board for Dharuma Majalla's print-to-digital transformation, establishing digital workflows while preserving cultural heritage. Directed the digitalization of 21-volume Dhivehi Quran Tafsir, managing an 8-member team and collaborating with scholars, authorities, and developers for mobile app development. Established digital workflows, publishing processes, and quality assurance standards while preserving cultural significance and editorial integrity.

Led development of a comprehensive education platform across web, Android, and Windows, delivering digital content in Dhivehi through JavaScript, Kotlin, and modern web technologies. Managed a cross-functional team of 10-20 members while establishing project frameworks and standardized development practices. Designed user-friendly interfaces, conducted research surveys, and created documentation to optimize platform features and user experience. Built and maintained a comprehensive database while implementing robust features and functionalities, while facilitating cross-functional collaboration for timely delivery. Achieved 99% uptime across platforms, reduced publication time with efficient workflows, and implemented integrated analytics tracking. Delivered over 30 digital publications reaching 12,000+ downloads with 4.8-star rating, establishing the platform as a trusted Dhivehi content source in the Maldives.

Led content implementation and technical integration for multiple Quran apps (Tanzil Net, Quran.com, Quran for Android, Tarteel AI, Al Quran by GTAF, Quranly). Co-maintained the primary Dv Quran Repository with Naail Abdul Rahman (kudanai), managing version control, documentation, and establishing standardized scripts for w2wdigital formats. Developed cultural adaptation guidelines and quality assurance processes for Maldivian content while facilitating communication between international teams. Implemented systematic error checking and automated quality checks to maintain data integrity, establishing the repository as the authoritative digital resource.

Designed and developed a web platform for a newborn services provider, integrating custom features. Implemented precise algorithms and a responsive design for mobile and desktop accessibility. Simplified newborn services planning and booking for the local populace with Shariah-compliant tools. Enhanced client service accessibility, broadening their audience through a digital platform. Improved customer engagement with a clear, intuitive, and efficient platform design.

Key contributor to international open-source localization initiatives for major platforms including Telegram, BigBlueButton, Mozilla Common Voice, Moodle, and WordPress. Managed content administration for Telegram and Mozilla Common Voice, establishing translation guidelines and coordinating with global development teams. Utilized Transifex, AMOS, and Launchpad for content management, working with various file formats. Reviewed and approved user submissions for Mozilla Common Voice's speech recognition database, helping build the largest open dataset for Dhivehi. Successfully implemented Dhivehi language across platforms, enabling accessibility for thousands of users while maintaining technical accuracy.

Managed IT systems and provided technical support while handling digital marketing initiatives, demonstrating versatility across multiple organizational functions. Oversaw inventory management, computer systems maintenance, and generated technical reports to ensure smooth operations across departments. Led marketing campaigns and large-scale events including fairs, while creating engaging social media content and marketing materials using Adobe Creative Suite. Supervised retail operations and customer service, managing multilingual communications in English, Dhivehi, and Arabic. Executed successful marketing campaigns and promotional activities across digital channels and coordinated with various operational departments to ensure seamless system integration. Streamlined inventory workflows, successfully executed product launches, trained new team members, and developed branded materials that enhanced consumer engagement and sales growth.