monasaj

Experienced (digital) marketeer with a strong academic involvement & background.

Experiences:

-- Freelance Digital Marketeer (+8 years) -- 
I help clients with: (Digitial) Marketing Strategy, CRO (webdesign), SEO, Content Development, Social Media, PPC & Events.

-- Digital Marketing Manager @ Treasury Intelligence Solutions (Former Cashforce) --

Implementing, overseeing, and managing digital marketing strategies that advance the company's mission by reaching a specific audience and attaining greater exposure. (CRO, SEO, Social Media Management, Email marketing)

Organizing business & promotional events.

Tools: Hubspot, SEMrush, Microsoft Clarity, Google Analytics, Google Search Console, Screeming Frog


-- Lecturer Digital Marketing & Communication @ Arteveldehogeschool --
Evaluating Digital Marketing audits. The audits help the client understand where digital gaps, loopholes, and opportunities exist on subjects like Digital Marketing Strategy, CRO, SEO, Social Media Activities and PPC.

Course teached: 
- Conversion Rate Optimization (CRO), teaching students how to analyze data and do thorough research to understand website visitors' behavior to propose website enhancements to increasing conversions.

- Communication strategy: discussion about mass media and media planning. Some of the discussed topics are (1) the strengths and weaknesses of the different medium types; (2) media trends; (3) the different components of a successful media strategy. 

- Social media management: students learn how to (1) do a targeted analysis of the (audio)visual and textual elements of content on social media; (2) draw up a content calendar based on insights from the analysis; (3) and create specific content for the targeted group.

- Content development: students learn how to research, prepare and write content (in blog format) matching the DNA and the target group of a company.