monique

Marketing Manager

Innovative and results-driven Web3 Marketing and Content Manager with over 10 years of experience in sales, marketing, and event management. Proven track record in advancing brand strategy, content creation, and social media management within the dynamic Web3 landscape. Adept at collaborating with cross-functional teams to develop and market successful applications, driving community engagement, and delivering impactful marketing campaigns. Passionate about digital identity, privacy, and leveraging AI to enhance community trust and engagement.


Experience: 10 years

Yearly salary: $50,000

Hourly rate: $25

Nationality: 🇿🇦 South Africa

Residency: 🇻🇳 Vietnam


Experience

Marketing Manager
Litentry
2022 - 2024
At Litentry, I managed content creation, marketing strategies, and brand development for Web3 applications. Collaborating with a cross-functional team of 30+ employees, I played a key role in the development and market success of two Web3 applications. I authored over 15 articles on topics such as community, ecosystem, digital identity, privacy, and staking. My efforts in social media management led to an increase in Twitter followers from 82k to 100k organically in just 3 months. Additionally, I developed and executed over 5 unique marketing campaigns, facilitated the onboarding of over 10 partners, and managed strategic communications. I hosted 10 Twitter Spaces and created over 400 unique tweets, while actively participating in more than 5 Web3 events in Asia, including 2 panel discussions. Tools and technologies I utilized included Figma, Notion, Slack, Discord, Medium, and Twitter Analytics.
Sales Manager
Luxury Lifestyle Awards
2022 - 2023
As a Sales Manager at Luxury Lifestyle Awards, I set up a client database encompassing various hotels across different countries and regions. I was responsible for generating over 400 leads a month, converting 40% into hot leads. My role required extensive email marketing, research and analysis, and lead generation techniques. The use of tools and programs such as CRM systems and email marketing platforms facilitated my work, resulting in significant contributions to the company's sales pipeline.
Foreign English Teacher
Binh Minh Education JSE
2021 - 2024
During my tenure at Binh Minh Education JSE, I taught English to over 60 students per class, ranging from grades 1-5, as well as kindergartens during summer holidays. I adapted to the challenges of COVID-19 by conducting online classes using platforms like Itutor, Zoom, and Classin. My efforts not only contributed to the education of students but also significantly impacted the Vietnamese community. This role honed my skills in classroom management, lesson planning, and online teaching methodologies.
Head Sales Manager
Chakela Hotels and Resorts
2019 - 2020
At Chakela Hotels and Resorts, I managed key accounts including local, Durban, and Eastern Cape Travel Agencies, Universities, Corporate, and Government Accounts. My role evolved from Sales Representative to Sales Manager within the first year, reflecting my ability to deliver exceptional results. I trained and managed a Johannesburg representative, analyzed revenue reports, and set weekly revenue targets. My work with CRM systems and sales analytics tools was instrumental in achieving significant revenue growth. Additionally, I successfully completed a Sales Management Diploma at UCT, which further enhanced my capabilities.
Project Manager
CLT Projects
2017 - 2017
As a Project Manager at CLT Projects, I was responsible for managing the project of building a new store at the Mall of Africa. My duties included conducting client meetings, planning, and organizing project tasks. Through efficient project management and budget control, I achieved a 60% profit on the project. The use of project management software and tools was critical in maintaining timelines and budgets.
Sales Representative & Accounts Manager
Chill Direct
2017 - 2018
In my role at Chill Direct, I managed 300 accounts within the Helderberg area, conducted cold calls, and expanded client baskets. I also assisted in the Accounts Department with filing, debt calling, and client orders. This position required the use of CRM systems and accounting software, which helped streamline operations and improve client relationships.
International Hotel Profile Advisor
The World Luxury Hotel Awards
2015 - 2017
At The World Luxury Hotel Awards, I reviewed nominated properties and ensured exceptional service standards. I contacted higher management of hotels worldwide and managed the company website’s backend using WordPress. This role required attention to detail and strong communication skills, contributing to the company's global reputation for excellence.

Skills

brand-marketing
business-development
community-manager
content-marketing
content-writer
digital-marketing
events-manager
head-of-sales
marketing-analyst
marketing-communication
marketing-manager
seo
social-media
web3
marketing
english