mordesign

 
I’m an Email Designer and Web3 Email Marketer specializing in crypto, NFT, and Web3 email campaigns. I work with blockchain-based products, NFT platforms, and Web3 startups to help them communicate clearly with their audiences through structured, conversion-focused email design that emphasizes clarity, trust, and strong visual presentation.

In the Web3 ecosystem, email plays an essential role in onboarding users, educating communities, promoting upgrades, and sustaining long-term engagement. My work focuses on creating email campaigns that are easy to understand, visually consistent, and strategically designed to guide subscribers toward meaningful actions—such as minting NFTs, upgrading subscriptions, exploring new features, or staying informed about platform updates.

I design and build a wide range of email campaigns, including NFT mint announcements, product and feature updates, subscription upgrade emails, onboarding and welcome sequences, newsletters, and lifecycle communications. Each campaign is tailored specifically for Web3 audiences, where credibility and clarity are just as important as visual appeal. I prioritize structured messaging that helps users quickly understand value, timelines, and next steps, avoiding unnecessary hype.

My design process starts in Figma, where I create clean, responsive email layouts with a strong focus on visual hierarchy, spacing, and typography. I design with real-world email constraints in mind, ensuring layouts remain readable across devices and email clients. I also prioritize accessibility, dark-mode compatibility, and email-safe design practices so emails look consistent and professional across modern inboxes.

Once the design is finalized, I build and test each campaign in Omnisend, translating designs into functional, production-ready emails. This includes structuring content blocks, configuring buttons and links, optimizing layouts for mobile devices, and testing responsiveness across screen sizes. I understand email client limitations and design accordingly, ensuring reliable performance without compromising design integrity.

My approach combines design execution with marketing strategy. I focus on how subscribers scan emails, where attention naturally flows, and how content moves from headline to call-to-action. I pay close attention to CTA placement, content hierarchy, scannability, and subject-line alignment—elements that are especially important in fast-moving crypto and NFT environments.

Working in Web3 also means understanding the importance of trust and transparency. I design emails that feel intentional, credible, and structured, helping brands communicate updates and offers in a way that builds confidence and reinforces brand identity over time.

I work primarily with Figma and Omnisend, following responsive design principles and email-safe typography standards. My goal is to deliver email campaigns that are visually polished, practical, and ready for real-world deployment—helping crypto and NFT brands improve engagement, strengthen communication, and support long-term growth through effective email marketing.