mtramonte

orchestrated a 30% boost in campaign effectiveness by building and overseeing digital media platforms, including DCM, DV360, YouTube, Stackadapt, Facebook, Instagram, and Moat. optimized processes, yielding a 25% enhancement in operational efficiency and cost-effectiveness, backed by insightful growth projections and roadmaps. presented compelling media plan decks, fostering a 20% growth in client engagement and partnerships across diverse verticals. streamlined media operations for a 15% improvement in setup, optimization, and reporting efficiency. delivered post-campaign analytics with actionable recommendations, resulting in a 35% increase in client satisfaction and retention. maintained financial accuracy with a 95% reconciliation rate for monthly billing across platforms and campaigns.

pioneered and managed an agile ad operations ecosystem, leveraging platforms like DCM, DV360, Adobe Ad Cloud, StackAdapt, Snapchat, Facebook, Instagram, Moat, IAS, and AdWords, driving a remarkable 30% campaign performance improvement. headed the ad operations team, implementing streamlined processes for day-to-day campaign optimization tactics, resulting in a 25% increase in efficiency. formulated multi-channel budget forecasts and reporting plans, accelerating campaign go-lives by 20% and driving optimal media usage. led a groundbreaking initiative to strategize and market cannabis brands for the legalization launch in Canada, pioneering a 40% growth in brand awareness and compliance with new industry regulations. led a pivotal project in integrating data management platforms (DMPs) for clients, achieving a 35% enhancement in data-driven decision-making and targeting precision. crafted engaging interval reporting presentations, leading to a 40% surge in client and partner satisfaction by offering deep insights into campaign progress and performance.

evaluate global digital campaign strategies across platforms like Facebook, Sprinklr, Outbrain, and AdWords, providing detailed performance analyses for informed business decisions. develop dashboards merging social media and Google Analytics data to gauge non-traditional digital display success. create KPI evaluations to enhance strategies, crafting custom campaign execution guides for diverse global markets. facilitate stakeholders in generating ad hoc analyses by gathering department requirements and granting access to managed datasets via custom BI tools. collaborate on steering committee to centralize budgeting, campaign, and editorial data into a unified planning/reporting tool, aligning platform taxonomies. roll out Search Console & AdWords across 50+ sites, offering training and guidance.

work closely with direct clients and agencies to develop strong digital go-to-market strategies and business plans, develop appropriate KPIs and success measures. analyze campaign trends and client data to create strong and comprehensive plans for programmatic campaign success. work with internal product teams to leverage Rogers 1st party data for programmatic buying through custom audiences. create and manage Rogers DMP audiences and onboard new data sets to be used as targeting across multiple platforms within the Rogers stack. leverage big data to provide clients with deep analytics to help gain holistic views of their consumers and their habits, thus creating effective predictive models using statistical software and techniques including SAS Visual Analytics, DoubleClick BidManager, DoubleClick Campaign Manager, Adobe Marketing Cloud Suite, Tableau, and Hadoop Hive.

flighting and optimizing programmatic campaigns in DBM based on client’s goals and KPIs. work closely with sales to develop strategies that align with client KPIs using Rogers’ audience intelligence platform and programmatic buying. building new sales decks for internal and external client use. leveraging Rogers’ data/resources for deep optimization tactics for in-depth campaign analysis to maximize campaign performance using analytics tools such as SAS Enterprise Miner. piloting the use of DCM for internal campaign to re-evaluate cross channel strategies to provide insights and recommendations. provide month end billing reports for remnant exchange inventory within Adx and Casale.

scheduling, launching, and optimizing up to 250 online ad campaigns simultaneously. troubleshoot media creative to ensure proper campaign implementation and achievement of campaign goals. provide detailed campaign reports including in-depth analysis of campaign performance and optimization suggestions as well as campaign progress and resolve any potential reporting discrepancies. manage relationships and communications with several stakeholders across departments including Account Managers and Sales and contributing solutions to ensure favorable results and client satisfaction.