muhalaa

Head Of Growth

I help Web3 startups scale strategically, build high-impact sales systems, and drive real adoption—without relying on luck and hype.

With years of experience in DeFi, AI, and Web3 business development, I specialize in:

✅ Go-to-market strategy: Launching and scaling Web3 products with precision.

✅ Sales & partnerships: Closing high-value deals, building global alliances, and expanding networks.

✅ DeFi & AI innovation: Leveraging smart contracts, tokenomics, and AI-powered strategies to reshape financial ecosystems.

Previously, I led global sales & alliances at a top Web3 startup. Before that, I worked in traditional finance (TradFi) at Moody’s, giving me a deep understanding of how decentralized finance is disrupting legacy systems.

📍 Currently exploring new opportunities to help Web3 companies scale, automate, and dominate.

Let’s connect and build the future of finance.

Experience: 7 years

Yearly salary: $120,000

Hourly rate: $100

Nationality: 🇬🇧 United Kingdom

Residency: 🇬🇧 United Kingdom

Experience

Head of Business Development

Coinshift

2023 - 2023

Led business development efforts, helping Web3 organizations optimize treasury management and financial operations. Developed and implemented sales strategies to acquire and retain high-value clients, driving revenue growth. Conducted outreach and relationship management with key stakeholders, including DAOs and crypto-native companies. Built and managed the sales pipeline, utilizing CRM and automation tools to optimize efficiency. Spearheaded partnerships and strategic collaborations to expand Coinshift’s presence in the blockchain space.

Account Manager

Moody's Analytics UK

2021 - 2022

Managed a book of business, exceeding targets and achieving considerable growth. Developed client-facing pitch decks and performed data-driven outreach. Provided strategic sales support for Moody’s ESG solutions and compliance offerings.

Sales Representative – Credit Specialist

Moody's Analytics UK

2021 - 2023

Established and cultivated new relationships, closing multiple new business deals (CreditView, ESGView, and Research Assistant). Designed and deployed targeted sales campaigns to expand Moody’s presence in niche markets. Developed go-to-market strategies, leveraging research and sales funnel optimization. Led cold outreach campaigns, generating leads and mapping key accounts. Managed sales forecasting and pipeline planning using Tableau and Salesforce.

Client Service Associate

Moody's Analytics UK

2019 - 2021

Generated 150+ sales leads in a non-prospecting role, identifying and capitalizing on business opportunities. Supported new product launches and collaborated with product managers on sales initiatives.

Customer Service Representative

BLOM Bank

2019 - 2019

Handled customer interactions with high service standards, ensuring compliance with AML and KYC regulations. Managed reports on PEPs and VIP clients’ transactions for regulatory compliance.

Skills

sales

english

arabic

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