murali97
Growth Marketer ( Acquisition & Lifecycle)
Growth professional with deep experience in Crypto products & Consumer focused Apps . With
specialized skillset in crafting GTM strategies, creating lifecycle campaigns, driving adoption and
building user lifecycles across PNs, Emails & In App Journeys.
My portfolio - https://www.notion.so/murali97/Muralidharan-K-30f3159a404680d9a22afb3ec5ffe30b
Experience: 6 years
Yearly salary: $30,000
Hourly rate: $20
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
App Growth Marketer
Greedygame Media pvt. Ltd 2022 - 2023
- Plan & execute Functional high ROI Marketing campaigns. - Campaign management across all paid channels (Google ads, Facebook ads, Influencer promotions, Affiliate campaigns & Referral Campaigns) -Startegize & Plan user Retention campaigns in Moengage, Firebase, through In-app popups & notifications. - Plan & execute potential experiments which drive user growth & engagement Closely work with Product team to plan for new set of features for App to drive growth & with stakeholders to meet the essential KPIs
Marketing Executive
SquashApps 2020 - 2022
- GTM strategy for products (Worked on Aadu - Short video App & SquashFit ) | Retention campaigns -Search Engine Optimization & Content Marketing for Client products & Owned products. - Managing Social Media pages & visibility | Landing Page optimization |Conversion rate optimization & CTR optimization for client products & owned products Worked on SquashFit Fitness App-done marketing campaigns.
Skills
marketing
english