najcastro

Developed and executed social media strategies that amplified brand visibility and user acquisition across X and Discord. Scaled the Discord community from under 1,000 to over 220,000 members and X followers from 3,000 to 100,000. Led the creative direction and rebrand for Forge’s first anniversary and Season 2 launch, tripling engagement rates. Collaborated with cross-functional teams to execute partner campaigns and game activations. Used analytics tools to track performance and optimize campaigns for engagement and retention.

Directed marketing strategies for Web3 projects that increased user acquisition and revenue by 15%. Managed a 10-person marketing team, improving productivity and collaboration. Launched campaigns that boosted engagement by 5% and brand awareness by 20%. Oversaw KPI tracking and reporting to refine marketing performance and conversions. Worked with cross-functional teams to align messaging and brand positioning.

Expanded social media presence from 30,000 to 100,000 followers within six months. Launched three major campaigns with a combined reach of over 300,000 users. Organized AMAs, contests, and quizzes that increased user engagement and community activity. Provided insights through crypto and film industry research to inform content direction. Built strong community relationships through consistent engagement and support.

Managed accounts for HBO Go, Anytime Fitness, Johnny Walker, Adidas, and Apollo Travel. Planned and executed client campaigns, ensuring alignment with objectives and timelines. Presented pitches and coordinated deliverables with creative and production teams. Oversaw project budgets and reporting to maintain transparency and client satisfaction. Directed on-ground events and activations that reinforced brand visibility.

Managed social media for a hotel, club, restaurant, and resort, driving brand awareness across platforms. Planned and executed seasonal campaigns and events that boosted bookings and engagement. Coordinated creatives, content calendars, and branding consistency across all properties. Partnered with influencers and media to expand audience reach and brand reputation. Used analytics to measure campaign success and refine future marketing strategies.

Provided live chat support to C-level executives and professionals based in California. Handled 30 or more clients daily, completing up to 50 diverse tasks efficiently. Managed responsibilities such as booking flights, hotels, and calendar coordination. Conducted lead generation, research, and administrative support for business clients. Consistently maintained and exceeded company KPIs for quality and turnaround time.