natasaalexander

About Me

I’m a Certified Meeting Professional (CMP) with over 10 years of experience in event strategy, marketing, and planning. I bring a rare blend of big-picture creativity and sharp operational execution, turning ambitious ideas into flawlessly executed, high-impact experiences. In my last role, I reimagined a stagnant event program into a multimillion-dollar revenue driver, aligning sales, marketing, and leadership to create unforgettable brand moments. I boosted sponsorship revenue by 64% through innovative live-digital campaigns that fused virtual engagement with in-person energy to secure powerhouse partnerships.

I’ve led everything from large-scale conferences and tradeshows to high-touch incentive trips and executive summits, managing events across industries like healthcare, tech, and beyond—including global programs. With 60 to 100+ events under my belt annually, I thrive in both the creative and logistical arenas. I’m just as comfortable conceptualizing immersive, high-value experiences as I am building workflows that streamline execution. I leverage tools like Salesforce, Cvent, and automation platforms to transform chaos into results. My strength lies in seeing the big vision and making it a reality—without missing a single detail.

What I’m Looking For

I’m looking for my next leadership opportunity to shape and drive event strategy for visionary and forward-thinking organizations that are shaping future. I thrive on building experiences that not only engage but also create lasting impact. While I would love to move into the Web3 or tech space, I’m ultimately seeking a role where I can push the boundaries of event marketing, leverage emerging technologies, and deliver measurable success.

For me, technology is more than just a tool—it’s a way to reimagine how we connect people, enhance engagement, streamline operations, and create immersive event experiences. I’m passionate about rethinking how events connect people, build communities, and drive business impact. My goal isn’t just to execute events but to design experiences that inspire, foster innovation, and shape the future of the industry.