natasaalexander

Event Marketing Manager, Impact Event Strategist, Community Architect

About Me

I’m a Certified Meeting Professional (CMP) with over 10 years of experience in event strategy, marketing, and planning. I bring a rare blend of big-picture creativity and sharp operational execution, turning ambitious ideas into flawlessly executed, high-impact experiences. In my last role, I reimagined a stagnant event program into a multimillion-dollar revenue driver, aligning sales, marketing, and leadership to create unforgettable brand moments. I boosted sponsorship revenue by 64% through innovative live-digital campaigns that fused virtual engagement with in-person energy to secure powerhouse partnerships.

I’ve led everything from large-scale conferences and tradeshows to high-touch incentive trips and executive summits, managing events across industries like healthcare, tech, and beyond—including global programs. With 60 to 100+ events under my belt annually, I thrive in both the creative and logistical arenas. I’m just as comfortable conceptualizing immersive, high-value experiences as I am building workflows that streamline execution. I leverage tools like Salesforce, Cvent, and automation platforms to transform chaos into results. My strength lies in seeing the big vision and making it a reality—without missing a single detail.

What I’m Looking For

I’m looking for my next leadership opportunity to shape and drive event strategy for visionary and forward-thinking organizations that are shaping future. I thrive on building experiences that not only engage but also create lasting impact. While I would love to move into the Web3 or tech space, I’m ultimately seeking a role where I can push the boundaries of event marketing, leverage emerging technologies, and deliver measurable success.

For me, technology is more than just a tool—it’s a way to reimagine how we connect people, enhance engagement, streamline operations, and create immersive event experiences. I’m passionate about rethinking how events connect people, build communities, and drive business impact. My goal isn’t just to execute events but to design experiences that inspire, foster innovation, and shape the future of the industry.

Experience: 10 years

Yearly salary: $90,000

Hourly rate: $50

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States

Experience

Creative Event Marketing Specialist

Clearinghouse CDFI

2017 - 2023

Overhauled events program into a multi-million dollar investment driver by owning end-to-end strategy, aligning sales, marketing, and C-suite teams to fuel company growth and amplify brand impact. Built a scalable event framework that streamlined planning by leveraging a tech stack (CRM, reg tools, automation) to align teams and optimize efficiency Directed end-to-end strategy and execution for 60-100+ annual events, overseeing logistics, planning, and budget management across conferences, tradeshows, booth designs, and diverse event programs Shaped targeted event strategies to align with marketing and sales objectives, driving brand amplification and company investment through cross-channel integration and audience-focused campaigns. Increased sponsorship revenue 64% through hands-on partnership development, designing targeted packages that blended live events with digital campaigns. Designed immersive event experiences that strengthened brand presence, deepened audience engagement, and delivered memorable touch points. Achieved 4.8% YoY attendance growth through high-impact in-person events and targeted marketing campaigns, leveraging audience insights to enhance participation. Boosted event performance by leveraging real-time analytics and post-event data with budget optimization, refining strategies to heighten engagement and maximize ROI.

Meeting Coordinator

LUXE Travel Management Co.

2015 - 2017

Led event site selection across domestic and international locations, collaborating with global clients and managing RFPs with suppliers and DMCs to align with event objectives and budgets. Built and implemented event technology solutions including Cvent registration websites and mobile apps across multiple domestic and international events, enhancing attendee experience. Directed the planning, promotion, and execution of small to mid-sized events, achieving successful outcomes and high attendee satisfaction. Managed comprehensive event logistics including A/V, F&B, signage, and travel arrangements while coordinating with domestic and international vendors to ensure quality execution. Developed and maintained strong relationships with domestic and global vendors, ensuring consistent service standards and budget adherence across regions. Oversaw financial operations for events, maintaining accurate expense tracking, billing reconciliation, and budget alignment.

Marketing Assistant/Graphic Designer

Rutan & Tucker, LLP

2014 - 2015

Designed and produced a suite of marketing materials, including digital E-Alerts, social media content, and promotional print collateral such as advertisements, banners, and presentations. Managed the firm’s digital presence by maintaining social media channels, contributing to marketing and monitoring engagement metrics. Coordinated firm events and maintained event calendars, alongside handling administrative duties such as expense reporting and registration processes.

Skills

art-direction

brand-marketing

communications

compliance

design

digital-marketing

freelance

growth-marketing

lead-designer

marketing-analyst

marketing-lead

operations

project-manager

reliability

marketing

english

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