nathannguyen
Senior Marketing Manager
Web3-native marketing strategist with 4+ years of experience growing DeFi and Web3 products from zero to millions. Proven track record with growth campaigns that generate 2M+ users, $1B+ trading volume, and $10M+ TVL across leading protocols like Holdstation and kai Finance. Deep understanding of DeFi, yield farming, AI, and on-chain data analysis.
Experience: 4 years
Yearly salary: $70,000
Hourly rate: $40
Nationality: 🇻🇳 Vietnam
Residency: 🇻🇳 Vietnam
Experience
Marketing Director
kai Finance 2024 - 2025
Directed marketing operations for Kai, a yield wrapper built on top of Aura Finance. Launched a storytelling-driven campaign that resulted in $1M+ TVL within 3 months. Delivered 2.2x yield performance compared to base Aura Finance vaults. Built alliances with Aura Finance and Balancer, leading to a liquidity pool proposal passing with 98% governance approval on both platforms (20M+ votes).
Content Lead
Holdstation Vietnam Company Limited 2023 - 2025
Lead content for Holdstation, the #1 Wallet and Perp DEX on ZKsync and Berachain. Managed a team of 6 creating high-impact content across X, Holdstation blog. Launched campaigns contributing to 400,000+ user acquisition within 3 months. Supported trading growth with Holdstation De futures, leading to $1B+ volume in 6 months.
Researcher
Holdstation Vietnam Company Limited 2022 - 2023
Conducted in-depth research on the Web3 wallet landscape and Account Abstraction, helping define Holdstation’s unique product positioning. Assisted in securing strategic partnerships and investment rounds, including Chainlink, SNZ Holding, Summer Capital, and EVG Ventures. Created original DeFi analysis threads on personal account @nathandegen_.
Skills
brand-designer
brand-marketing
marketing
english