natstaroverova
Social Media Marketing Manager
Some of the achievements worth looking at:
- Managed 4 clients, directly reported to the CEOs (DeFi, GameFi, NFTFi, Crypto Wallet)
- Increased Twitter ER by over 2% in a week
- Increased Discord server Visitors (one of the key ER metrics for Discord) by over 100% in a week
- Led a team of 8 to organise dozens of marketing campaigns on Twitter, Telegram, and Discord
- Improved CPA for several projects’ marketing campaigns
- Managed $7,000 to 15,000/month marketing budgets
What I did at my previous job?
- Managed and moderated communities across different social media channels, including Twitter, Telegram, Discord, Instagram, Medium, and LinkedIn
- Strategized and executed social media strategies that are specific to the Web3 industry, e.g. bounty campaigns, airdrops, AMAs, hosting live streams, crypto influencer marketing
- Monitored and analysed social media statistics, KPIs and OKRs; and continuously improved key metrics and marketing strategies
- Designed and organised 30+ data-driven and performance-oriented marketing campaigns (for organic user engagement, transition, and acquisition)
- Developed paid ad strategies for Web3 products through the use of marketing tools
- Took full ownership of the content planning and creation based on audience research (write, schedule and post)
- Coordinated with the design team to create captivating content for social media in line with design guidelines
- Cooperated with the community team as well as other cross-functional departments to suggest improvements to increase engagement and public perception
- Recruited and onboarded new team members
Experience: 2 years
Yearly salary: $30,000
Hourly rate: $60
Nationality: 🌏 Remote
Residency: 🇮🇹 Italy
Experience
Skills
community-manager
copywriting
digital-marketing
head-of-marketing
marketing-communication
seo
marketing
english
chinese-mandarin
russian