Social Media Marketing Manager

Some of the achievements worth looking at:
  • Managed 4 clients, directly reported to the CEOs (DeFi, GameFi, NFTFi, Crypto Wallet)
  • Increased Twitter ER by over 2% in a week
  • Increased Discord server Visitors (one of the key ER metrics for Discord) by over 100% in a week
  • Led a team of 8 to organise dozens of marketing campaigns on Twitter, Telegram, and Discord
  • Improved CPA for several projects’ marketing campaigns
  • Managed $7,000 to 15,000/month marketing budgets

What I did at my previous job?
  • Managed and moderated communities across different social media channels, including Twitter, Telegram, Discord, Instagram, Medium, and LinkedIn
  • Strategized and executed social media strategies that are specific to the Web3 industry, e.g. bounty campaigns, airdrops, AMAs, hosting live streams, crypto influencer marketing
  • Monitored and analysed social media statistics, KPIs and OKRs; and continuously improved key metrics and marketing strategies
  • Designed and organised 30+ data-driven and performance-oriented marketing campaigns (for organic user engagement, transition, and acquisition)
  • Developed paid ad strategies for Web3 products through the use of marketing tools
  • Took full ownership of the content planning and creation based on audience research (write, schedule and post)
  • Coordinated with the design team to create captivating content for social media in line with design guidelines
  • Cooperated with the community team as well as other cross-functional departments to suggest improvements to increase engagement and public perception
  • Recruited and onboarded new team members

Experience: 2 years

Yearly salary: $30,000

Hourly rate: $60

Nationality: 🌏 Remote

Residency: 🇮🇹 Italy


Period Title Company
2021 - 2022 Social Media Marketing Manager LuxFi
2022 - 2023 Social Media Marketing Manager Sergis Agency
2021 -