nehamshah

Marketing Manager

Analytical and creative marketing professional with 7+ years of experience driving digital growth and brand positioning for B2B, SaaS, and Web3 companies. Skilled in connecting product value with customer needs through compelling content, data-driven storytelling, and GTM execution. Adept at collaborating with cross-functional teams to support product launches, optimize messaging, and deliver measurable business impact. Certified by Duke, MICA, and Microsoft in Product Management, Digital Marketing, and AI for Marketing.

Experience: 6 years

Yearly salary: $18,000

Hourly rate: $15

Nationality: 🇮🇳 India

Residency: 🇮🇳 India

Experience

Marketing Manager

Kalamint (Web3 NFT Marketplace)

2021 - 2023

Collaborated with product and design teams to translate platform updates into clear, engaging user narratives across social media. Designed and implemented data-driven campaigns that attracted 8,500+ artists and generated $10M+ in NFT sales (2021). Executed GTM strategies for new feature roll-outs and artist onboarding, resulting in 25× audience growth. Built partnerships with Lexus, Deloitte, and Tezos India to strengthen brand positioning and market reach. Produced high-impact storytelling content and secured earned media in Forbes, The New Yorker, and Cointelegraph.

Digital Marketing Strategist

DCEX LLC (Crypto Exchange)

2019 - 2020

Led marketing initiatives to drive user acquisition and engagement for a crypto trading product. Developed SEO and display ad strategies, achieving 1st-page ranking for high-intent blockchain terms. Enhanced product visibility and brand trust through educational campaigns and community engagement.

B2B Content & Social Media Strategist

CloudCherry (Customer Experience SaaS)

2018 - 2019

Built content and social media frameworks that amplified product positioning across SaaS audiences. Partnered with sales and product teams on ABM initiatives targeting enterprise clients like Vistara and Puma. Conducted market and competitor analysis to identify new content opportunities and improve campaign ROI.