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Worked with projects including Pudgy Penguins, Moonveil, Playember, and G7 to shape GTM strategy, ecosystem positioning, and momentum around major announcements and launches. Facilitated strategic introductions between AP Collective projects and top-tier launchpads, VCs, advisory groups, solution providers, helping bridge them into the broader crypto fundraising ecosystem. Advised on and executed high-impact KOL activations, questing campaigns, and cross-community initiatives, aligning Twitter Spaces, co-marketing, and partnership launches with key announcements and token events to drive traction leading up to IDOs and major collaborations.

Led the Seedworld Node Sale and NFT campaign, generating over $1M in revenue through targeted partnerships, BD calls, and growth-focused campaigns tied to the product vision. Organized the Founder’s Cup tournament with 40+ top gaming founders, creating a fun, competitive environment that boosted Seedworld’s visibility and brought high-caliber eyes onto the project. Collaborated with internal teams to make sure external partnerships weren’t just surface-level, helped turn them into actual activations inside the world, content drops, or narrative-aligned launches.