Ney Neto is a Brazilian innovation and market expansion executive working at the intersection of emerging technologies, culture and global growth. He has led high-impact initiatives across LATAM, supporting projects such as Worldcoin and Upland, where he helped onboard communities, celebrities and cultural brands into Web3 ecosystems. A former Senior Director at MCI Group, Ney led the company’s expansion into Brazil and helped establish it as one of the top experiential marketing agencies in the country. He is the author of Technology for Events: How Blockchain Is Transforming Communities and has spent his career building bridges between frontier technologies and real-world adoption.
Experience: 11 years
Yearly salary: $60,000
Hourly rate: $130
Nationality: 🇧🇷 Brazil
Residency: 🇧🇷 Brazil
Experience
Brazil expansion operator
World 2025 - 2025
I worked on Worldcoin’s rollout in Brazil, supporting large-scale user onboarding, training teams and assisting hiring processes, up until the project’s official prohibition in the country.
Head of Partnerships
Upland Inc. 2022 - 2025
Worked with Upland to grow its presence in Brazil and LATAM by building partnerships, engaging creator communities, and shaping strategies for sustainable user expansion.
Innovation Director
MCI Group 2009 - 2022
While at MCI, I oversaw Campus Party, a leading LATAM tech festival, driving blockchain activations, innovation challenges and high-impact hackathons, while contributing to the digital communication department and liaising with universities, dev communities and brands such as UNICEF, MIT and others.
Skills
account-manager
blockchain
business-development
growth-marketing
marketing-communication
partnership
english
portuguese
spanish
