nicholasjack

Designed and executed social strategy for 3 X (Twitter) accounts, aligned with product launches and CT trends. Developed 'Zippy the zkCroc' mascot to strengthen brand identity through campaigns and viral content. Produced memes, infographics, and AI visuals to maintain cultural relevance and freshness. Managed KOL campaigns with top influencers (Ivan on Tech, Altcoin Daily), securing millions of impressions. Introduced contests, CT-style CTAs, and interactive threads to boost community engagement. Translated complex Layer 2 updates into digestible CT content for non-technical audiences. Monitored analytics to optimise posting schedules and achieve above-average engagement rates.

Planned and executed strategy for TGE/Public Sale (sold out in 30 mins). Built SEO blog series, PRs, and infographics to sustain post-TGE momentum. Co-authored PR featured in CoinTelegraph and major Web3 outlets. Managed content calendar, campaigns across time zones, and led community AMAs/events.

Managed cross-platform content (LN, X, IG, FB) and global PR campaigns. Led blog/editorial strategy, overseeing an international content team.

Created and managed all social content, weekly blogs, and campaign copywriting. Boosted user acquisition through tailored high-engagement posts.

Led LinkedIn content strategy; coordinated PR with Yap Global. Secured high-profile media placements and event exposure.