nickm
Growth | Gtm | Launch | Community | Advisor
Strategic Web3 Advisor & Ecosystem Architect with 12+ years of experience navigating the crypto frontier. Specialized in tokenomics, GTM "hype" cycles, and GameFi reward structures. Proven track record of leading 18+ successful token launches and managing the psychological meta of crypto communities to drive 3-5x growth. Expert in identifying market red flags and optimizing liquidity strategies through data-driven sentiment analysis.
Experience: 11 years
Yearly salary: $100,000
Hourly rate: $65
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
HEAD OF GROWTH, DAO FOUNDATION DIRECTOR
Tokensoft 2022 - 2024
Anchored all GTM strategy, execution, and communications, triggering a 40% increase in cross-departmental comms and a 20% boost in team efficiency. Managed communications and marketing for one of the largest incentivized testnets in 2023, engaging over 16k authentic participants, catalyzing additional cross-chain launch and governance initiatives. Spearheaded foundation and ecosystem growth efforts, closing 6 new foundation partnerships with primary L1 and L2 protocols, securing over $500k in grants, and driving Product growth by 25% via multi-chain expansion. Managed tooling, launch, and governance of 'The Soft DAO', and its SDK, creating a 25% increase in fees generated via SDK smart contract tooling, building runway for a $SOFT token launch. Developed go-to-market strategy and communications for cross-chain deployments, skyrocketing community engagement by 40% with new users across Avalanche, Polygon, Arbitrum, Base, and Optimism. Crafted all growth initiatives and user acquisition campaigns for the platform, cultivating an 80% increase in MAU and a 40% for daily interactions, catalyzing investor interest and a successful launch of a $SOFT token. Engineered a 33% increase in partnership visibility and platform growth by spearheading co-marketing planning, coordination, and execution for 30+ new partners, surpassing quarterly partnership and collaboration goals.
DIRECTOR | GROWTH LEAD
bitsCrunch COMMUNITY 2022 - 2023
Developed and executed strategic plans that more than doubled community size from 18k to 41k within six months. Identified key market trends to uncover three new growth strategies that mitigated risks and elevated qualified partner opportunities by 25% month-over-month. Implemented full-cycle sales strategies increasing achieved project milestones by 25% during the project's first two quarters. Leveraged low-cost web3 community platforms to achieve over 100% growth in community size within 90 days on a budget < $2k monthly.
ADVISOR + GROWTH CONSULTANT
Cormint Data Systems 2018 - 2022
Deployed, set up, troubleshot, and optimized an 8000-card GPU farm in Carthage, NY, and a 5000-card GPU farm in Dallas, TX. Increased mining efficiency by 12% by providing strategic advice on hash power allocation. Secured hash power agreements with 6 new partners for crypto mining, yielding a 20% bump in the farm's overall rented/allocated computational power.
ASSOCIATE
Diginex 2017 - 2018
Negotiated divestment of large-scale GPU farming assets, including breakdown of a 25k-card GPU farm in Stockholm, Sweden and a 30k-card GPU farm in Shenzhen, China. Identified and onboarded 40 new hash power and hardware trade/divestment partners after thorough research and diligence process, resulting in a 40% increase in qualified opportunities.
HEAD OF COMMUNITY
ASTRA PROTOCOL 2017 - 2018
Led all marketing efforts for the $ICASH token launch, resulting in a $4k average per person investor contribution (2016/2017 launchpad average: $1,300). Led user growth initiatives that boosted engagement metrics by 80%, driving a significant increase in product adoption. Created content and communications for 100+ investors, alongside supplemental marketing and community campaigns, ensuring consistent messaging.
Skills
communications
growth
gtm
marketing
strategy
user acquisition
english
spanish