nickrwd

Cross-functional role in the global marketing team of leading crypto exchange OKX. Ownership of ‘OKX Learn’ educational product as strategic and editorial lead, driving app downloads and platform sign-ups. Internal consultant on editorial best practice, supporting product go-to-market strategies through PR, social media, and email content. - Supported 122% year-over-year growth in app downloads and 991% rise in OKX Wallets through 2024 via OKX Learn. - Led editorial training and mentorship across teams globally as part of internal professional development. - Led analysis of platform data to shape editorial strategy and identify story angles, helping drive media coverage. - Ghost writing for senior executives.

UAE country head of a dedicated content specialism for award-winning creative agency Ogilvy, within its public relations branch. Leading a five-person team of English and Arabic copywriters and strategists, with ownership of the agency’s vision for multi-format content creation. - Led the restructuring of Ogilvy PR UAE’s editorial process, creating greater efficiency for the local content team towards multi-format content planning and creation. - Led the winning pitch for a multinational pharmaceutical leader’s brand positioning project, securing business projected to be worth ~$250,000, November 2020. - Core member of the winning pitch team for the PR contract of the Middle East’s largest educational group, worth ~$300,000 per year. - Creation and delivery of training curricula for client and internal teams in copywriting, editorial planning, sub-editing, and advanced spokesperson delivery.

Head of a five-person team delivering exceptional English and Arabic copywriting across the agency’s entire client portfolio. Reporting into UAE Country Director of Content and Influence, I was responsible for overseeing the quality of all content produced and managing major multimedia projects. - Led the development and execution of clients’ content strategy. - Project management of multimedia content projects including corporate brochures, social video campaigns, and website content development. - Ghostwriting and editorial planning for clients’ senior leadership team. - Led the editorial conceptualisation and winning pitch strategy for a leading UAE conglomerate’s corporate literature refresh, worth ~$65,000, November 2019. - Keynote speaker, delivering ‘Monkeys and Psychopaths’, EMENA Comm 2019 Bahrain.

A newly created role for Ogilvy Public Relations in the MENA region, partnering with the content team’s founding member to grow the team from two to 13 people within three years. Managing the content and editorial process as a champion of outstanding written and visual content. - Develop and execute content strategies to build clients’ brand and earn influence among stakeholders. - Copywriting of thought leadership content, annual reports, speeches, video scripts, and website content. - Creative consultancy on multimedia projects for consistency with brand image. - Management of freelance copywriters, art directors, and videographers, including briefing, quality control, creative direction, and financials. - Managing the account of a premium UAE education group as an agency partner embedded alongside the brand team.

Copywriter for a variety of the agency’s major clients across financial services, automotive, and leisure and tourism. - Editorial planning and copywriting of thought leadership content to establish clients as leaders in their space. - Delivery of client’s English language content marketing strategies. - Supporting client’s digital marketing teams in updating its brand’s news and media pages with breaking news content. - Creation of SEO-optimised website content to drive brand consideration and conversion. - Supporting the agency’s business development requirements through lead generation and new business pitching.