As Digital Marketing Manager, with 5+ years experience, I lead the digital marketing strategy and manage the organization’s digital channels. Planning, managing, and overseeing all aspects of digital marketing campaigns. Measuring the performance analytics and optimizing ROIs.
Achieved goals
• Increased website traffic by 30% through the implementation of effective brand awareness strategies.
• Boosted email marketing performance by implementing A/B testing, resulting in an average open rate of 45%.
• Successfully managed lead generation campaigns, resulting in a 300% increase in newsletter subscriptions YOY.
• Achieved an average 30% year-over-year growth in social media followers, resulting in a total audience of over 100K followers.
Experience in Web3:
Working as a Digital Marketing Manager at Exclusible, I aim to maximize brand success in the Web3 world in B2B & B2C sectors.
One of our marketing successful case studies is the Alpine NFT collection, where we:
• Built a community of 50,000 members in 3 weeks
• Sold $69k worth of NFTs during the bear market
• Leveraged the power of web3 through collaborations with Web3 communities and popular platforms
• Be "trending" on OpenSea
• Saved $150K in marketing costs compared to the average cost of acquisition via Twitter Ads
Other areas of expertise include:
• Developing the best strategy to maximize visibility and profits in Web3
• Developing a comprehensive marketing plan customized to specific needs
• Growth hacking strategies to drive sales, increase demand and lower customer acquisition costs.
• Consultation on how to create and grow a Web3 community
• Access to Web3 marketing data and insights supported by on-chain analysis.
I am excited about opportunities to work with highly innovative people and develop brilliant marketing solutions in the tech space!
Experience: 5 years
Yearly salary: $80,000
Hourly rate: $55
Nationality: 🌏 Remote
Residency: 🇵🇹 Portugal
Experience
digital marketing manager
Exclusible 2022 - 2024
Spearheaded Exclusible's digital strategy, achieving a +300% in B2B lead generation through strategic initiatives. Increase marketing and sales team productivity by 40% with Hubspot automation. Data-driven analysis, setting robust KPIs, calculating ROI, and enabling agile decision-making. Web3 expert proficient in on-chain analysis and PPC strategies, for NFT and Metaverse projects. Maximizing impact within the Web3 ecosystem. Led transformative Web3 marketing workshops, enhancing team expertise in Web3 and Metaverse. Aligned campaigns with the company's Web3 vision, significantly contributing to business growth and a 25% increase in user acquisition. Worked with 30 Fortune 500 corporations
co-founder & cmo
Cryptoverso 2022 - 2023
Led Cryptoverso as Co-Founder/CMO, a Web3 agency that leverages creativity and technology to bring brands into the Metaverse. Involved in project development: Immersive showroom & immersive-commerce on spatial.io platform. Took care of all aspects of marketing starting from scratch. Website creation, social media, email marketing, PPC, B2B strategy creation for lead generation, AB testing to improve performance on digital channels and improve transformation from lead, opportunity, and customer.
digital marketing manager
Stilnovo 2020 - 2022
Achieved +150% Instagram followers and +200% newsletter subscribers in 4 months. Launched the new website, optimizing SEO and site performance on WordPress CMS. Led digital marketing team, ensuring project excellence, on-time delivery, and budget adherence. Boosted brand visibility and lead generation through targeted PPC digital campaigns. Drove efficiency via detailed analytics, KPI reporting, and effective team leadership. Provided strong leadership, ensuring clear communication and adherence to project milestones. Oversaw team management, including culture cultivation, recruitment, performance, and coaching.
digital marketing manager
Linea Light Group 2019 - 2024
Led digital marketing strategy, boosting website traffic by 30% YOY & newsletter growth by 300%. Managed campaigns & analytics, optimizing ROI & achieving key performance metrics. Directed SEO/SEM, enhancing organic traffic/rank & targeting B2B via PPC with a geographic focus. Coordinated team, fostering a positive work environment & aligning with cross-department goals. Cultivated a 30% YOY growth in social media followers across all channels. Pioneered initiatives to boost brand awareness, attract website traffic, and generate sales leads. Conducted in-depth market and user research, utilizing both online analytics and traditional methods to inform strategy and meet KPIs. Managed budget forecasting, resource allocation, and performance measurement for digital media channels. Implemented A/B testing to enhance UI/UX, leading to improved user engagement. Developed and executed an SEO strategy, significantly increasing organic traffic and search rankings. Mentored and developed digital marketing team members, fostering a dynamic and positive work culture. Collaborated with cross-departmental leaders to align marketing strategies with organizational goals. Delivered weekly and monthly reports, translating complex data into strategic insights.
Skills
ai
blockchain
crm
email-marketing
marketing-analyst
marketing-manager
project-manager
seo
social-media
web3
marketing