nidheeshuxd

Designed a Gen Z-targeted web app for the Capstone Project CNN, featuring a multimodal news playlist to educate young non-voters and improve political literacy. Applied systems thinking to end-to-end design workflows and shaped the overall content strategy. Conducted user research with over 100 participants, followed by user testing, and synthesized 800+ user-driven insights to inform design decisions and improve user engagement. Collaborated with a cross-disciplinary team over 8 months to design a Gen Z-targeted web app, utilizing a scalable design system to ensure consistency in user interface while prototyping solutions for CNN's parent brand. Launched an A/B testing ad campaign across social media platforms, generating over 3,100 views, 260+ reactions, and 50+ website visits per ad, achieving four times more traction among Gen Z and significantly enhancing product engagement.

• Designed the UI for a startup app that helped users discover and purchase from local clothing stores, and created a design system to ensure visual consistency across components, supporting a smoother development process. • Conducted 30+ user interviews and usability tests, uncovering insights that helped set the onboarding time under 5 minutes and improved task completion rate. • Created the logo, brand identity, and social media assets for a startup app, supporting 10,000+ user onboardings within the first two weeks.• Designed the UI for a startup app that helped users discover and purchase from local clothing stores, and created a design system to ensure visual consistency across components, supporting a smoother development process. • Conducted 30+ user interviews and usability tests, uncovering insights that helped set the onboarding time under 5 minutes and improved task completion rate. • Created the logo, brand identity, and social media assets for a startup app, supporting 10,000+ user onboardings within the first two weeks.

Led the architectural design and execution of a visually captivating 13,000 sq.ft. farmhouse, thoughtfully tailored to enhance the user experience for three generations. Imagined a conceptual design for pop-up play area in a 140 sq.m. mobile van showcasing interactive multi-sensory experiences curated for toddlers belonging to the underserved population.