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Designed a Gen Z-targeted web app for the Capstone Project CNN, featuring a multimodal news playlist to educate young non-voters and improve political literacy. Applied systems thinking to end-to-end design workflows and shaped the overall content strategy. Conducted user research with over 100 participants, followed by user testing, and synthesized 800+ user-driven insights to inform design decisions and improve user engagement. Collaborated with a cross-disciplinary team over 8 months to design a Gen Z-targeted web app, utilizing a scalable design system to ensure consistency in user interface while prototyping solutions for CNN's parent brand. Launched an A/B testing ad campaign across social media platforms, generating over 3,100 views, 260+ reactions, and 50+ website visits per ad, achieving four times more traction among Gen Z and significantly enhancing product engagement.

Led the architectural design and execution of a visually captivating 13,000 sq.ft. farmhouse, thoughtfully tailored to enhance the user experience for three generations. Imagined a conceptual design for pop-up play area in a 140 sq.m. mobile van showcasing interactive multi-sensory experiences curated for toddlers belonging to the underserved population.