nikiyoung

Full-Cycle Project Ownership: Led the end-to-end delivery of complex digital marketing projects and product launches, ensuring 100% of milestones met across 30+ projects spanning diverse lifecycle methodologies including Token Generation Events (TGEs). Strategic Stakeholder Management: Served as the primary liaison for executive-level clients, translating business goals into actionable roadmaps and providing data-driven KPI reporting. Budgetary & Resource Oversight: Managed project budgets and internal resource distribution, ensuring high-quality deliverables within strict financial and temporal constraints. Risk Mitigation & Change Management: Proactively identified project bottlenecks and market-driven risks; implemented pivot strategies to maintain momentum in volatile environments. Head of Content Department: Led end-to-end content strategy and execution — owning vision, planning, production, and performance optimisation — to drive brand authority, audience growth, and measurable revenue impact across channels. Human Resources & Talent Strategy: Directed all hiring initiatives, from identifying talent gaps to onboarding and performance management, successfully hiring and training 15+ employees to scale agency capabilities and meet client demand. Third-Party Vendor Coordination: Managed relationships with external technical and creative partners, overseeing contract negotiations, quality control, and deliverable integration.

Departmental Leadership: Managed the content division, overseeing a global team of creators to deliver high-volume, multi-channel marketing campaigns for international clients, driving measurable growth in client community size and social following across all managed accounts. Client Satisfaction Management: Acted as a senior advisor for high-value accounts, ensuring long-term retention through strategic consulting and operational excellence. Process Standardisation: Developed and implemented internal SOPs that streamlined content production and improved inter-departmental communication.

Designed and executed customised curricula for individual and group classes, focusing on measurable learning outcomes and student engagement.

Global Logistics: Managed end-to-end operations for international tours across SE Asia, overseeing logistics for 50+ participants monthly. Team Management: Hired, trained, and led a team of 14 employees; managed regional accounts, financial planning, and social responsibility initiatives.