nikono

Head Of Business Development And Gtm

Business Development & Growth leader with 5+ years in Web3, blockchain, and AI. Experienced in scaling fintech and crypto platforms, building strategic partnerships, and driving revenue growth. Skilled at aligning sales, product, and marketing teams to execute data-driven GTM strategies. Proven track record growing startups from zero to $30K+ MRR and managing cross-functional teams.


Experience: 5 years

Yearly salary: $80,000

Hourly rate: $35

Nationality: 🇪🇪 Estonia

Residency: 🇪🇪 Estonia


Experience

GTM & Partnerships Manager
Spicey
2024 - 2025
Early-stage AI platform building conversational agents for B2B clients in digital marketing. Scaled MRR from $0 to $30K in 5 months by building and executing GTM strategy & PLG acquisition engine. Closed 20 B2B API deals through founder-led sales, structured demos, and tailored outbound pipeline. Built pipeline of 200+ B2B leads and 1100+ B2C users through CRM automation, outreach, and inbound loops. Generated 100+ qualified leads monthly via GTM channels: cold email & community referrals.
Head of Business Development and Growth
3Commas
2020 - 2024
Leading Web3 trading automation platform with 100K+ users and $24B+ monthly trading volume. Led co-marketing campaigns with 12+ tier-1 exchanges, driving +45% MRR growth and partner engagement. Built and scaled GTM pipelines across 100+ partners in EU, APAC, US, launching products in 15+ countries. Managed team of 12 people (product, growth, design, ops) to deliver smooth product campaigns. Led discovery with 50+ institutional clients, turning feedback into partner marketing strategies and features. Developed Partner GTM playbooks, tracked KPIs, reported insights, and iterated to maximize performance.
Business Development / Account manager
3Commas
2018 - 2021
Grew MRR by 10% through influencer partnerships, affiliate channels and co-branded campaigns. Boosted new user retention by 2% by closing partnerships to launch in-platform Trading Academy. Generated 70+ partner leads, closed 15+ BD deals, and accelerated sales cycles. Closed 3 top-tier influencer deals, driving ~5,000 new clients and boosting revenue.

Skills

business-development
growth-marketing
partnership
product-lead
product-manager
english
russian