nisharamesh

A Web3 gaming guild and infrastructure provider; Led the marketing team, overseeing branding and strategy development. Boosted social engagement on X by 2x through strategic content planning. Launched and scaled a GameFi X account from 0 to 10K followers in one month. Designed and executed marketing campaigns that attracted over 4,000 new players to a game. Executed user acquisition campaigns, increasing user growth while reducing CAC to $1 on a minimal budget. Developed and executed GTM strategy for a new B2B product, integrating social and offline events to drive brand awareness. Designed and implemented website content strategy to strengthen brand presence. Collaborated with community team to grow discord community and increase engagement. Identified and collaborated with key opinion leaders (KOLs) to drive brand awareness and engagement through strategic partnerships and campaigns.

A financial technology company specializing in online trading and investment; Led marketing team; managed and optimized social media, website content, and company blog, boosting online engagement and brand visibility. Refocused blog strategy, streamlining processes and tripling traffic in collaboration with SEO team over 6 months. Lead the ASO strategy and implemented strategies to rank within top 10 on ASO search. Launched and grew company's YouTube channel; 'Market Wrap' playlist views increased by 300% in two months. Directed social media campaigns targeting website traffic, achieving goals with a CPC under INR 0.5. Partnered with leading media houses on a multi-media campaign projected to increase brand visibility and website traffic tenfold.

A financial analytics platform providing tools for better financial decision making; Creating and overseeing the creation of high-quality content for the company's website, blog, and social media channels. Designed and implemented direct mail campaigns, resulting in 1000 new sign-ups in the last month. Developing and maintaining a content calendar to ensure that all content is published on a schedule and aligns with the company's overall marketing strategy. Planned and executed a video masterclass to educate accounting professionals about crypto.

A cryptocurrency exchange for buying and selling digital currencies; Organically grew a daily web3 newsletter subscriber base from 0 to 15K in just three months with up to 40% open rates. Wrote witty, crisp, and smart insights on Web3 and crypto. Set up and led a team of writers and editors who produced content for the blog which resulted in 3x increase in web traffic. Extensively involved in finalizing the blog purpose, design, and roadmap. Created monthly and weekly reports on content performance. Owned, updated, and maintained the editorial calendar. Created and implemented a content style guide to bring uniformity to the organization's external communications. Worked closely with external agencies for SEO, website development, and multimedia content creation.

Provided freelance content writing and editing services; Worked with high profile fintech startups to ghostwrite for their leadership. Authored weekly fintech newsletters on wealth building. Worked on creating SEO friendly articles for various clients.