niubi
Global Technology Marketing Professional
Global technology marketing professional with over 15 years of experience executing strategic communications and storytelling and team leadership, driving awareness, engagement, and leads. 6 years of experience in payroll administration, management, and departmental team leadership.
- Marketing expertise: Branding, Community Management, Content Management, Content Marketing, Copy Writing/Editing, Digital Marketing, Email/Newsletter Marketing, Go-to-market Planning, Influencer Marketing, Marketing Campaigns, Marketing Communications, Multi-Channel Marketing, Paid Media/Social/ Online Ads, Partnership Marketing, Product Marketing, Project Management, Public Relations, SEM, SEO, Social Media Marketing, Solution Marketing, Strategy, Team Leadership, Technical Marketing.
- Industry Verticals: Automotive, Healthcare, Hospitality, Industrial/Automation, Internet of Things, Machine Vision/Artificial Intelligence, Manufacturing, Public Safety, Retail, Robotics, Smart Building, Smart City, Smart Home, Transportation/Fleet Management.
- Hardware: Digital signage, Embedded systems, IC, Image sensors, Industrial PCs, Intelligent systems, Internet of Things (IoT/IIoT), Networking/routing/switching, Point-of-sales systems, RF, Semiconductors.
- Software: API, Cloud services, Command-line interface (CLI), Desktop/web/mobile applications, Platform-as-a-service, Software-as-a-Service.
- Content types: API documentation, application notes, at-a-glance guides, blog and social media posts, brochures, case studies, command-line interface (CLI) guides, contributed articles, customer/application stories, datasheets, demo videos/scripts, FAQs, go-to-market plans, hardware/software user manuals, help guides, presentations, press releases, quick start/installation guides, release notes, social ads, software configuration guides, Standard Operating Procedures (SOPs), web content, white papers.
Experience: 11 years
Yearly salary: $0
Hourly rate: $45
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Senior Marketing Communications Analyst/Lead Technical Marketing Editor
onsemi 2019 - 2023
Created and managed high-impact content, significantly enhancing customer experience, engagement, and lead generation. Streamlined content processes. Optimized website content for SEO. Initiative-taking blog management. Contributed to the revision of critical customer-facing materials. Demonstrated skillful communication of solution value propositions, translating customer needs into compelling content.
B2B Marketing Manager/Technical Writing Manager/Social Media Manager
D-Link 2017 - 2018
Managed and developed strategic plans for B2B products and solutions (project management, technical and marketing assets, and execution of go-to-market plans). Built and led the consumer/B2B Tech Writing and B2B Product/Solution Marketing team, ensuring brand consistency with global communication goals. Executed global social media strategy, significantly enhancing engagement, awareness, and thought leadership.
Managing Contributing Editor/Social Media Manager
Meet Global 2016 - 2017
Supported the launch of the first English website funded by Taiwan’s National Development Council to advocate the startup ecosystem. Edited articles by staff and contributing writers. Managed and executed social media strategy, A/B testing, and ad budget.
Director of Digital Engagement
HWTrek 2013 - 2017
Managed digital marketing, public relations, community management, and social media strategies during the critical launch of a Platform-as-a-Service startup. Contributed to executive communications campaigns and customer experience improvements. Managed IoT blog and writing team and coordinated event participation (TechCrunch Disrupt, SXSW Interactive, Demo Day). Executed A/B testing and budgets for social media advertising campaigns across multiple platforms.
Lead Technical Marketing Writer/Social Media Manager
Lilee Systems 2011 - 2015
Lead for technical and training documentation, marketing collateral, and copywriting. Created product/solution, corporate marketing, branding collateral, press releases, and technical documentation. Managed website, social media marketing, and the partnership network.
Global Marketing Manager
WildMind Corp. 2010 - 2011
Managed public relations, marketing communications, social media marketing, and influencer engagement.
Senior Technical Writer/Social Media Specialist
IEI Integration Corp. 2008 - 2010
Created technical marketing collateral, technical and training documentation, and press releases. Managed social media: recognized as a social media influencer in the industrial electronics industry.
Marketing Consulting
Self-Employed 2003 - 2008
Crafted strategy and created content for consumer and B2B tech companies (semiconductor, IC, industrial PC, networking, cloud).
Skills
brand
brand-marketing
cloud
co-founder
community-manager
consulting
content-marketing
content-writer
copywriting
digital-marketing
drupal
email-marketing
embedded
founding-member
growth-marketing
hardware
head-of-marketing
illustrator
marketing
marketing-analyst
marketing-communication
marketing-lead
marketing-manager
marketing-specialist
marketing-strategist
microsoft
office
partnership
photoshop
pr
product-marketing
remote
saas
seo
social-media
strategy
technical-writer
wordpress
writer
english
chinese-mandarin