nixexplained

TGE Strategy & Execution: Directed and executed RECRD’s token generation event (TGE), raising over $3 million with a fully diluted valuation of $100 million. Engaged with top crypto exchanges to ensure seamless listings and maximize visibility post-TGE. Developed and implemented marketing strategies that successfully prepared the project for a global launch. Partnerships & Growth: Secured strategic partnerships with leading organizations, including the Sui Foundation and Shemaroo, to enhance brand presence and community engagement. Collaborated with industry influencers and thought leaders to amplify reach and credibility in Web3 communities. Established initiatives to engage degens, crypto whales, and on-chain institutions, expanding user base and market appeal. Social Media & Community Building: Led grassroots community growth, managing all marketing efforts with the support of a social media manager. Achieved over 400,000 app downloads and an average of 118,000 monthly impressions through tailored campaigns. Created personalized content and interactive engagement strategies to foster a loyal and active user base. Performance & Impact: Drove platform visibility and adoption, achieving substantial growth metrics, including a 57% increase in ad revenue and 81% growth in other income streams during the pre-launch phase. Utilized data-driven approaches to track campaign success, ensuring continuous optimization of marketing initiatives.

Develop Go-to-Market Strategy: Developed and implemented a robust go-to-market strategy tailored to AlphaMind's unique offerings and target audience. Identified key market opportunities and positioned AlphaMind as an up-and-coming launchpad in the Web3 space. Campaign Design: Designed a sequential 6-week campaign, "AlphaMind Voyage," aimed at educating, engaging, and growing the community. Collaborated with strategic partners such as RhinoFi, Linea Blockchain, CryptoDo, and QuestAlphas to enhance campaign reach and impact. Created compelling content and promotional materials to support the campaign's objectives. Partnership Management: Coordinated joint initiatives with partners, including AMA sessions, educational content, and exclusive rewards for the community. NFT Collection Development: Conceptualized and developed the logic for a unique community-based NFT collection featuring the AlphaMind Unicorn. Ensured the NFT collection aligned with AlphaMind's mission of democratizing access and rewarding active participation.

Product Design & Development: Lead the design process for new web3 products, ensuring they align with the company's vision and user needs. Coordinate with UI/UX designers to create intuitive and engaging user interfaces that enhance the product experience. Work closely with web developers to ensure the technical feasibility and proper implementation of product designs. Oversee the creation of visual assets with illustrators, ensuring that they meet brand guidelines and product requirements. Project Management & Execution: Develop and manage project timelines, ensuring that all tasks are completed on schedule and within budget. Assign tasks to team members based on their skills and availability, ensuring efficient use of resources. Monitor project progress, identify potential risks, and implement mitigation strategies as needed. Coordinate cross-functional teams, ensuring clear communication and collaboration throughout the project lifecycle. Post-Launch Support & Optimization: Oversee the post-launch phase, including user feedback collection, performance monitoring, and continuous improvement. Work with social media managers to create and execute marketing strategies that promote new products and engage the community. Analyze product performance data and user feedback to identify areas for improvement and drive iterative development. Ensure ongoing support and maintenance of web3 products, addressing any technical issues or updates required. Brainstorming & Ideation: Facilitate regular brainstorming sessions to generate innovative ideas and solutions in the web3 space. Conduct research on emerging trends, technologies, and market opportunities to inform idea generation. Collaborate with team members to refine and prioritize ideas based on feasibility, market potential, and strategic alignment.

Oversee the development and execution of social media content strategies. Manage content creation, working with a team of writers, editors, and designers to develop high-quality content that aligns with the content strategy. Monitor content circulation, ensuring the material is distributed on suitable social media websites and ready for ideal engagement. Keep up-to-date with the most recent trends as well as best practices in social media, content strategy, and crypto/blockchain sectors. Manage monthly campaigns to encourage the growth of social media platforms and user retention. Regularly achieve KPIs and delegate new ones to the marketing team members to ensure sustained growth over time.

Plan new marketing strategies and ensure the current are implemented effectively Align the company goals and establish the key metrics that measure the success rate. The marketing goals should align with the brand's overarching goals for removing barriers to growth or stability. Communicate and work across departments to create a product delivery roadmap and ensure brand consistency Create messaging for marketing collateral that aligns with, supports, and promotes corporate activities (such as PR, recruitment, and lead generation) Interact with prospective clients Develop project timelines Manage departmental resources according to project needs Designate tasks and establish project deadlines for all team members Quality-check deliverables Organise project files Coach and mentor new team members

Create brand awareness and develop the social image of the company Manage influencers and marketing campaigns Negotiate partnerships and collaborations for upcoming game projects Content creation and copywriting Manage the marketing team and report directly to CEO and executive team.

Clients included: B2B, B2C, SaaS, eCommerce Full stack marketing: design, execute and manage all marketing activities including strategic planning Direct liaison for clients: Assessing needs, formulating, presenting, and negotiating proposals Management of the marketing department and responsible for all reporting

Analyze gaps within marketing campaigns and optimize for user growth Implement funnels to increase sales Negotiate partnerships for brand deals and product adoption Lead and execute go-to-marketing strategies with key partners for user acquisition, retention, and engagement Analyze financial reports to redistribute funding allocation to expand business operations Collaborate with products, marketing, and partner functions to deliver innovative, delightful, and impactful digital experiences to customers Increase business awareness and ensure YoY growth Optimize the cost of acquisition across all channels. Leverage CRM strategies and marketing analytics tools to understand Customer Lifetime Value (CLTV) and consumer behaviors.

Clients included: Radio presenters, insurance companies, influencers, non-profit organizations, Paralympic athletes, and boutique hotels. B2B, B2C SaaS Design, develop, present, implement and manage marketing strategies & campaigns. Direct liaison between the clients and our team. Develop effective ways to communicate the needs of the campaigns across. Delegate team members to handle each campaign section based on their various skill sets. International media and personality coverage. Events marketing: From international cricket days to world-class fashion events. We covered everything from social engagement at the events to the trending reports and I was at the forefront of each.