noamlawi

SeniorAdvisorforGameBusinessGrowthspecializingindrivingstrategicinitiativesandfosteringgrowthwithin thegamingindustry.Expertise in user acquisition strategies and market expansionfor elevatinggamebusinesses tonew levelsof success.

Spearheadedpartnership initiatives throughstrategiccalls withUnitybasedgames,aswellasprovided valuable insights intogame genre selection aligned with the current roadmap.

Establishingstrategicpartnershipswithweb3games. My responsibilitiesincluded: Identifying and connecting withBlockchain games to pitchRainmaker's Launchpadtechnology suite Setting up aCRMfor Rainmaker's BD team and implementingsales flow/pipelines/emailsequences Managing ateamof5 BD reps and streamlining sales efforts/Go-To-Marketstrategy Effort scope included:Listinggames on RMG, NFT marketplaceintegrationvia API,co-marketingefforts, planningAMAsessionson RMG's Twitter Space, INO/IDOplanning, contractnegotiationsand execution Some stats:  • Connected toover 300games (Founding team) • Enlisted upwardsof150 web3 gametitles on Rainmaker's Platform • Conducted 234 meetings with game studios and strategic partners • 67 Live AMA'sscheduled on Twitterwith some ofthe best games in the space • 1 INO plannedand executed. TheMetarun INO onrmg.io was 100%managed byme

Responsible for pitching and sellingSayollo's native advertising and ecommerce SDKtomobile games.My responsibilitiesincluded:  • IdentifyingUnitybasedmobilegameswithover30kDAU(ondata.ai/AppAnnie)thatwouldworkwell with native advertising billboard ads (e.g:racing games, hyper casualgames) • Prospectingandoutreach to schedule meetings and pitch Sayollo's technology through alive demo • CreatingmockupswithSayollo'sgraphicdesignersfornativebillboardsontherelevantgamestofacilitate aproper demo • Identifying brands thatwould fitcertain game genres and align thesebrandsexampleswiththe ongoing pitch • Negotiating contractterms, signinggames and handover to Customer SuccessManager • Syncing CRM and pipelines with mailsequences and outreach efforts (Hubspot +Monday).

Designed and launchedthe firstesports app for LeagueOfLegends duels (1V1's).Duringmy timeasCEO of Game World, Iwasresponsible for the following:  • Creating afunand engagingapp bygathering user feedbackand matchingourvisiontothe demands/requestsof players • Runningover3700livetournaments on Battlefy, Toornamentand Challengermode • Managing andmeasuring marketing campaigns / Leadingup to 7 employees/ accounting/Payroll / Monitoringtechnologydevelopmentwitha team of  4 developers and matchingvisiontoproduct roadmap • Hiring and supervising admins onDiscord (4000+ members)/ maintainingsocialmediaplatforms • SeriesA Fundraisinginitiations and negotiations with 60 + VC's

Handled BusinessDevelopmentfor Best TV's video advertisingactivities, fromprospectingtosignature. My workincluded: • Prospectingpotentialadvertising partners • Price Negotiations (CPM, CPC CPCV) • Contract Negotiation • Vast tag implementation on various DSP/SSP  • Scouting and adopting newadvertisingplatforms to increase demand stack During mytime atBest TV,I signed 47 partners and and increased advertisingrevenuesby$600K

HandledBusinessDevelopmentforOutVDO'snewvideoadvertisingdepartment,Myresponsibilitiesincluded:  • Working on strategies to nurture OutVDO's tagperformance • Prospectingpotentialpartners • Price Negotiations (CPM, CPC CPCV) • Contract Negotiation • Vast tag implementation on various DSP/SSP • Campaignmonitoringand optimizations (Adops) DuringmytimeatOutVDO,Ihelpedcreatethevideoadvertisingdepartmentfromthegroundup.Asaresultof myefforts,OutVDOwentfrom$0inrevenueto$600Kinmonthlyrevenue,withover70partnersinthevideo advertising space.

Providing customer supportfor Rummy Royale's VIP department for FrenchandEnglishspeakingVIP customers. Myscope of work included: • Retentionefforts • Tailored bonusroutine creation forspecific customers • Deposit andwithdrawalsupport • Lead Generation/introductionto new VIP profiles During mytime atPlaytech, I handled over 260 VIP customers, both French and English speaking.Most of the workwasdone via phone, email and livechat.