Hi, I’m Jon - a Web3 SMM and community lead with 5+ years of real experience working across CEXs, DeFi, Layer 2s, Meme, NFTs, P2E, RWA and more. I’ve built and led marketing, content and community strategies that helped grow audiences from scratch to millions of users. Focused on building internal processes (SOPs), managing SMM and creative teams, and finding new platforms and tools for growth. Launching campaigns that go viral, drive MAU and build long-term community engagement. Comfortable taking full ownership of internal marketing infrastructure from content strategy and team coordination to analytics, incentive systems and community building.
Experience: 5 years
Yearly salary: $24,000
Hourly rate: $20
Nationality: 🇺🇿 Uzbekistan
Residency: 🇺🇿 Uzbekistan
Experience
Community Lead
Cedex.io - CeDeFi/Crypto Exchange 2024 - 2025
Creating and managing a global content plan, and publishing across Twitter and Telegram with a focus on high-paced tap-to-earn dynamics. Designing and launching cross-task mechanics to attract new users through partner quests and campaigns. Growing project tap gaame MAU to 2.3M+ users by implementing high-conversion incentive flows and daily engagement loops. Increasing Telegram and Twitter audiences to 1.7M and 600K respectively through coordinated referral pushes, cross-promotions and native mechanics. Implementing gamified features such as Wheel of Fortune, seasonal events and limited-time boosters in the tap game to drive short-term spikes in activity (up to +70%). Overseeing moderation workflows, setting up internal SOPs and ensuring consistent tone and support across community touchpoints. Monitoring engagement metrics and user sentiment to iterate on mechanics and sustain long-term community growth.
SMM Manager
Menycoin - Memecoin 2024 - 2025
Developed and executed daily content plans tailored for meme-driven narratives across Twitter and Telegram (The total number of followers across all social media platforms is almost 300K). Coordinated meme contests, shill threads and collaborative posts with micro-influencers to boost project visibility. Handled moderation and real-time communication with users in chats, ensuring high responsiveness and tone alignment. Tracked social media metrics and community sentiment to adjust tactics and optimize reach.
SMM Manager
Top Selection Web3 - Career Accelerator 2023 - 2024
Creating a content plan and publishing content for the project's social networks: Telegram and LinkedIn. Conducting and moderating live events and AMA sessions. Creating and publishing promotional posts in crypto media.
Head of SMM / Community
Crypto Exchange/CEX 2023 - 2025
Developing and overseeing the global content and promotion strategy across all social platforms: Twitter, Telegram, Discord, LinkedIn, Reddit, FB, YT, IG, TT and emerging Web3 networks. Managing and supervising the work of the SMM manager, including content planning, publishing schedules, tone of voice and performance reviews. Leading the community and support teams: monitoring communication quality in chats, reviewing support workflows and optimizing response strategies without directly handling user queries. Conducting regular competitive analysis of partners’ and competitors’ social media channels to identify trends, evaluate positioning and implement best practices into our strategy. Researching and testing new social platforms (e.g., Debank, Farcaster, Bluesky, Hey, Firefly, etc.) to assess growth potential and plan future presence. Planning and executing paid advertising campaigns across Google Ads, Telegram Ads and seeding platforms to support strategic marketing goals. Overseeing and initiating native mechanics for community building and engagement, including incentive campaigns, quests, and collaborations. Driving ideation and direction for content formats, community incentives and growth experiments, working closely with product and BD teams to align initiatives with broader project goals. Collaborating with partner exchanges and platforms on cross-promotional activities, co-marketing campaigns and joint community initiatives. Evaluating performance of past campaigns and continuously iterating on engagement mechanics across all user touchpoints.
Head of Community
AliumSwap - Multi-chain DEX 2022 - 2024
Creating a content plan, promotion plan and publishing content for the project's social networks: Telegram, Twitter, Discord and LinkedIn. Managing a department of community managers (4 moderators) - reviewing performance and KPIs, drafting instructions for shilling in the community. Moderation of questions and issues from users in community chats and via intercom tickets. Creating the project discord server from scratch - creating a server, setting categories and channels, connecting bots and filling information channels and categories. Analysis of feedback from users and statistics of social networks, contests and community, upgrade of mechanics of community management based on the analysis. Propose the idea, mechanics, conduct and moderate contests, events and activities the community (conducted +15 different events for the whole period of work in the project) - Knowledge Quiz, AMA sessions (moderator), Improvement Challenge, Referral Programs, Creative Videos Contest, Quests on Web3 platforms - Crew3, Swap Contest, Trading Challenges, Seed Phrase Incentive, Retro-drop and other events. Introduction of new sections on the content and product of the project - creating an educational series of posts, news digests and gamification of DEX. Sync with Marketing, Product, PR and reporting for the community departments and moderators.
Community Manager
Multichain (previously Anyswap) - Cross-chain Bridge 2022 - 2023
Community management and moderation of chats in Telegram and Discord. Moderation and handling in Zendesk with tickets, resolving technical issues on swaps, sync with the technical team. Event content writing, moderation of quest tasks on Web3 event platform - Galxe. Marketing Guild in MultiDAO - offering ideas and proposals for events, collaborations with partners.
Community Manager
Vitor Services - Blockchain Agency 2021 - 2023
Moderation of chat rooms and social networks of clients' projects: Twitter, Reddit, Medium, Discord, Telegram and LinkedIn. During the whole time in the agency there were more than 10 different projects categorized as DeFi, p2e, NFT, ICO/IDO, MR, etc. Projects - 1. The coffee beans; 2. BIT LOUNGE; 3. LaunchHunter; 4. keyTango; 5. Enegra; 6. Betero; 7. ASIMI; 8. TagSpace; 9. Metabots; 10. RageOnWheels 11. MetaGod; 12. Luscuscat and etc. Assistance with drafting posts and announcements for contests, shilling for social media projects.
Sales Manager
BR Group - Blockchain & Marketing Services 2020 - 2022
Cold sales manager: searching for projects through popular exchanges, marketplaces and listing platforms. Project analysis: review of documents, roadmap, project objectives and potentials and subsequent selection of an appropriate service. Communication with C-level project managers and presenting us and what we offer. Customer management and full onboarding to final signing off of the service. Operation with CRM system list of all projects and progress of service fulfillment sales plans.
Skills
ads
ai
community-manager
content-marketing
discord
events-manager
social-media