norbz

Worked directly with the Group CMO to lead the end-to-end execution of the GTM strategy for a new trading platform and its in-house SocialFi campaign; managed all marketing operations including campaign rollout, cross-platform community engagement (Telegram/Discord/X), and channels such as quest/airdrop platforms, paid advertising, CRM, and emailers to drive measurable user growth. Led and owned the creative direction process, translating marketing vision into actionable design briefs and instructions for the creative team, significantly streamlining asset production and reducing revision cycles by bridging the gap between marketing and design. Executed high-impact campaigns informed by competitor analysis and market research, optimizing positioning and strategy to achieve key performance indicators. Scaled user acquisition and community growth by optimizing onboarding flows and leveraging platform-specific enhancements (Quest Platforms).

Worked directly with Portfolio CMOs to execute end-to-end marketing strategies across all client projects, ensuring alignment with business goals and market opportunities. Managed marketing and quest platforms (Galxe, Zealy, Claimr and many more) for portfolio companies (Portcos), from creation to performance tracking, to drive user acquisition and engagement. Researched and implemented data-informed community growth strategies, optimizing campaigns based on analytics and market trends. Conducted comprehensive market and competitor analysis to identify opportunities and inform strategic marketing decisions. Streamlined team workflow and ensured operational efficiency by tracking task progress and ownership using Asana, guaranteeing timely completion of all deliverables. Provided vital support to senior team members, reducing their administrative workload and enabling a sharper focus on high-level strategy.