novalharto

Developed and executed end-to-end digital marketing and social media strategies, including content creation, scheduling, and public relations. Led the re-branding effort by designing the brand logo and various print/digital assets, establishing a cohesive visual identity for the lounge and bar. Increased brand reach through strategic collaborations with Event Organizers (EO) for both off-line events and social media content. Managed outbound communication via Email Marketing and monthly promotions, driving increased customer visits. Acted as a Visual Jockey (VJ), providing unique visual experiences during live events, showcasing technical multi-tasking skills. Compiled and presented detailed monthly reports on digital performance and promotional results.

Held full responsibility for client campaign planning and implementation, from creating the pitch deck to conducting the client pitching presentation. Conducted in-depth research to determine strategic content pillars aligned with brand positioning and audience needs. Managed full video content production: creating content scripts (bi-weekly), producing call sheets, monitoring the shooting process, and ensuring editing quality. Analyzed influencer marketing performance by calculating the Engagement Rate (ER) of Key Opinion Leaders (KOLs) to ensure Campaign Return on Investment (ROI). Authored weekly and monthly performance reports providing data-driven insights to clients.

Maintained high audience engagement levels through routine interaction and swift response to followers. Conducted research on the latest fashion news and converted it into relevant and trending post designs and video content. Managed the posting calendar systematically and created weekly/monthly performance reports to evaluate content effectiveness. Facilitated and executed content collaborations with other brands to expand the reach of the fashion niche audience.

Established a new brand positioning and tone of voice, ensuring content alignment with the target business audience. Managed the end-to-end content production process, from idea planning, copywriting, design, light video editing, to publishing. Developed creative event ideas that successfully captured audience attention and increased off-line brand visibility.

Positioned the brand on social media through consistent and strategic content, securing a strong brand positioning amongst competitors. Improved operational efficiency by designing and promoting a digital booking system via social media. Developed comprehensive learning materials and an online class scheme specific to the barbershop niche, creating a new revenue stream for the business. Made strategic decisions (determining promotion/content types) based on routinely analyzed social media performance data. Supported the personal branding of the owner through well-planned content and strong scripting.