ntebbutt

Worked cross-functionally with director, stakeholders and copywriting team to design responsive websites by restructuring information hierarchy, information architecture, iterating from low fidelity to high fidelity, eventually delivering quality assurance for sites built out in HTML/CSS. Performed heuristic evaluations on sites and presented feedback to clients on how to improve user experience and with the end goal of increased conversion. Created visual assets with visual brand consistency for websites, online advertisements, social media and newsletters.

Created visual assets with visual brand consistency for digital and print deliverables including: online ads for social media, web banners, data visualization, email newsletters, flyers, banners and brochures and other marketing materials. Delivered 50+ design deliverables maintaining brand awareness while simultaneously attending school and working on other freelance projects, resulting in a honed expertise in design principles: typography, color theory, and layout techniques.

Collaborated with other designers in weekly agile design sprint UI problem solving exercises, iterating wireframes, mockups, user flows and pitching design concepts to senior designers to create intuitive user experiences. Met weekly with cohort to present work and critique work of peers in design reviews- giving and receiving constructive feedback to iterate on design concepts. Designed 7 high fidelity mockups and user flows in a 2 month span, resulting in improving craft skillset across design thinking, UI, and visual design and project management.

Initiated a three-month-long research and development project to design and develop a new product feature for educational materials; the feature increased user engagement by 10% and resulted in a 5% increase in product revenue. Improved user retention by 30% by designing 20+ screens for the startups first mobile application’s user interface. Spearheaded market research, user research and recruiting for user testing for a SaaS application. Conducted 10+ user interviews, 3 rounds of user testing with multiple prototypes, synthesizing testing results into design iterations and delivered final design mockups advocating user needs to engineering team for product development.